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Having worked at Mozilla a while ago, the CEO role is one I wouldn't wish on my worst enemy. Success is oddly defined: it's a non-profit (well, a for-profit owned by a non-profit) that needs to make a big profit in a short amount of time. And anything done to make that profit will annoy the community.

I hope Anthony leans into what makes Mozilla special. The past few years, Mozilla's business model has been to just meekly "us-too!" trends... IoT, Firefox OS, and more recently AI.

What Mozilla is good at, though, is taking complex things the average user doesn't really understand, and making it palpable and safe. They did this with web standards... nobody cared about web standards, but Mozilla focused on usability.

(Slide aside, it's not a coincidence the best CEO Mozilla ever had was a designer.)

I'm not an AI hater, but I don't think Mozilla can compete here. There's just too much good stuff already, and it's not the type of thing Mozilla will shine with.

Instead, if I were CEO, I'd go the opposite way: I'd focus on privacy. Not AI privacy, but privacy in general. Buy a really great email provider, and start to own "identity on the internet". As there's more bots and less privacy, identity is going to be incredibly important over the years.. and right now, Google defacto owns identity. Make it free, but also give people a way to pay.

Would this work? I don't know. But like I said, it's not a job I envy.


Fully agree with this.

- Mozilla SSL Certs - for corporations that don't want Let's Encrypt

- Mozilla Mail - a reliable Exchange/Google Mail alternative (desperately needed imo)

- Thunderbird for iOS - why is this not a thing yet?

- Mozilla Search - metasearch that isn't based on Bing/DDG/Google

- Mozilla HTTPS DNS - although Cloudflare will probably always do this better

All seemingly low-hanging fruit with brand alignment.

> - Mozilla Search - metasearch that isn't based on Bing/DDG/Google

As much hate as Brave gets overall, I think Mozilla should take a page from Brave's book if they're going to make a search engine. I think they should have their own index, possibly supplemented by Bing or Google. Let people opt-in to using their browsers to help crawl for the search engine index, like Brave does. Then add in some power-user features like goggles and custom ranking, and they'd have a pretty compelling search engine. They should even be able to subsidize it somewhat with advertising: DDG and Brave Search are the only two websites I allow ads on, because they're usually relevant and they're never intrusive.

They could partner with Kagi. Pretty much everyone trusts Kagi, so if Mozilla convinces them to get on board, Mozilla must be actually serious about being trustworthy.
Kagi is just an AI company. (That was always their stated goal...)
I wouldn't partner with them, but if they do make a search engine they should take a page out of their book and focus on giving quality results. They can start by blacklisting any seo blogspammy site and instead try and direct you to the best results for any search first (for example, a wikipedia article or relevant docs)
> Pretty much everyone trusts Kagi

...on a forum run by its investors whose goal is to push Kagi, sure. Outside of this forum, nobody knows about a fringe little search engine that is paywalled and only has 62k users.

For a brand like Mozilla, even something as dumb as Ecosia would be a better fit, as they have about 250x the number of users of Kagi.

> on a forum run by its investors

They are not VC funded afaik, and esp not YC funded.

> 250x the number of users

If you offer the service for free and serve ads in "privacy respecting way" sure you get more users. But anyway this is a mozilla's states goal too, so it would fit.

Meh, my trust in Kagi is kinda shot, given that they seem to have forgotten that sales tax existed[0].

[0]: https://d-shoot.net/kagi.html

Why is Brave getting hate? Their browsers are treating me very well on mobile and desktop. I am always horrified when I see how the web looks for other people with all ads.
For many reasons, one being that they were injecting urls with their affiliate codes to unsuspecting users.
This was in 2020. Brendan Eich addressed this in a blogpost iirc, with a perfectly plausible explanation. It seemed like a bad/unfortunate design decision, which happens all the time in software development and not the conspiracy theory people claimed it to be. It was fixed in a matter of days.

If this is the main reason to not use Brave then I'm genuinly interested in hearing about the other reasons. I might learn something I wasn't aware of.

I don't understand all the hate Brave gets either. It passes pretty much all privacy tests ootb and I see 0 ads, on desktop and mobile. This is what actually matters to me.

I don't think the past controversies were just unfortunate, "mistakes" or conspiracy theories, but products of their business model + opportunistic execution. I just don't trust brave and think I have better options for a browser. If I had to choose between brave and chrome, I would use brave. If you like/prefer using brave, honestly good for you.
> Let people opt-in to using their browsers to help crawl for the search engine index, like Brave does.

This is really cool.

I'd be happy with a re-branded SearX/SearXNG, with a paid cloud hosted instance from Mozilla that uses a shared base index plus your own crawled pages or optionally contribute your crawls back to the shared index.

As a US corporation, Mozilla cannot compete on privacy focused services. If they want to focus on privacy (which I think is great), they should ship software that improves privacy, not offer services.
Are you saying that a warrant canary isn't useful?
He is saying that no one outside of the US will trust them with their data, because of the US Cloud Act and similar legislation.

There is a reason Proton & Co are based in Switzerland and not in the US

They can compete where the alternatives are also US based services.

They can compete in the US.

There are also many people who are more concerned about privacy from businesses than from governments. There are also people who are more concerned about privacy from their own government than a foreign government.

Although the Cloud Act and similar issues with the US are much discussed here, I see no sign it loses American big tech much business.

> There are also many people who are more concerned about privacy from businesses than from governments.

We're living in an interesting time that may (or may well not!) turn out to be a pivot point in this question. People being ICE'd based on data traces they leave in commercial products may well make this kind of question more tangible to non-technical folks.

> Although the Cloud Act and similar issues with the US are much discussed here, I see no sign it loses American big tech much business.

If that is true (which it may or may not be) then it would also mean competing on privacy isn't a winning move, whether within or outside the US.

lots of people seem to trust apple
> Mozilla Mail - a reliable Exchange/Google Mail alternative (desperately needed imo)

Thunderbird Pro was announced a while back, still not GA though

How about: Mozilla HTTPS To My Router (or printer or any other physically present local object) in a way that does not utterly suck?

Seriously, there’s a major security and usability problem, it affects individual users and corporations, and neither Google nor Apple nor Microsoft shows the slightest inclination to do anything about it, and Mozilla controls a browser that could add a nice solution. I bet one could even find a creative solution that encourages vendors, inoffensively, to pay Mozilla a bit of money to solve this problem for them.

Also:

> Thunderbird for iOS - why is this not a thing yet?

Indeed. Apple’s mail app is so amazingly bad that there’s plenty of opportunity here.

Apple mail steadfastly refusing to permit me to see an email address so I can verify the source of an email.

Truly the most cursed.

It’s so stupid but what I do is click forward which reveals the email in the compose window.
How so? You can tap the from / to fields and it shows the addresses.
When you tap one of those fields it bounces you to a contact card. If it is an existing contact (for example, yourself), you just get the full contact card. If that contact card has multiple addresses (my contact card lists ten), you get no indication of which one it was sent to.

At some point in time the actual email address used was flagged with a little “recent” badge - by itself a confusingly-worded tag - but even that doesn’t show up consistently.

It’s stupid because there’s really no reason to play hide and seek with the email address - that’s an identifier that people should generally be familiar with (since you have to use it reasonably often), and lots of people have multiple addresses that they can receive mail at.

> When you tap one of those fields it bounces you to a contact card.

They've changed that behavior a few versions ago: https://i.imgur.com/J965L1Z.png

> Mozilla Mail

Aren't they already moving towards this? The Thunderbird team recently announced ThunderMail which will have an optional $9/year plan.

https://www.tb.pro/en-US/thundermail/

> Thunderbird for iOS

https://blog.thunderbird.net/2025/10/state-of-the-bird-2024-...

> We’ve also seen the overwhelming demand to build a version of Thunderbird for the iOS community. Unlike the Android app, the iOS app is being built from the ground up.

> All seemingly low-hanging fruit with brand alignment.

Genuinely interested: are you a developer? Doesn't sound like low-hanging fruit to me.

There are already many alternatives to Gmail, I don't think Mozilla would make a lot of money there. And I don't know if they are making a lot of money with their Mozilla VPN (which I understand is a wrapper around Mullvad): why would I pay Mozilla instead of Mullvad?

There are alternative search engines, like Kagi in the US and Qwant/Ecosia in Europe (though only Qwant seems to keep the servers in Europe).

What I want from Mozilla, really, is a browser. And I would love to donate to that specifically, but I don't think I can.

A reliable, corporate-friendly, with advanced support model alternative of Exchange + AD is something that could sink a titan like Microsoft in 2 decades, at least its non-cloud business (but then for cloud alone they are just one of many, nothing special there).

Literally everybody is fu*king fed up with M$ arrogance. But you can't get rid of Active Directory and Exchange. Make comparable alternative (with say 80% of most used use cases, no need to die on some corner case hill) and many many corporations will come.

This won't come from some startup, it has to be a company like Mozilla.

Are you sure of that? There have been alternatives to Microsoft Office for decades. Yet most businesses use and pay for Microsoft Office, even though their employees most likely don't need anything that doesn't exist in those alternatives.

Why would it be different with email?

Nobody got fired for buying ~~IBM~~ Microsoft. People trust Mozilla though, they've built their brand on not sucking as bad as M$ and Google
I don't think you understand what I was writing about - none of that is MS Office. Thats another topic, but without this (and say some sort of domain propagation rules) bigger corporations will never move out of MS.
My understanding is that you say "someone could make an alternative to X and that would kill Microsoft because everybody hates Microsoft".

My answer is "there have been examples of alternatives to Microsoft products for decades, and it hasn't killed Microsoft at all, so I don't see why it would be different for another service (in your case, email)".

Did I misunderstand your point?

> A reliable, corporate-friendly, with advanced support model alternative of Exchange + AD is something that could sink a titan like Microsoft in 2 decades, at least its non-cloud business (but then for cloud alone they are just one of many, nothing special there).

Ooh, imagine if they also threw in some kind of Teams alternative, maybe based on XMPP or Matrix! That might get a lot of attention.

It is certainly not low hanging fruit in the development effort space, but they can utilise open source projects in ways that MS cannot due to licensing, and therefore have much more resources overall in terms of community dev contributions.
> Thunderbird for iOS - why is this not a thing yet?

They are building Thunderbird Android over K9 Mail, which is an Android app. They would have to start from scratch on iOS, which of course is feasible but it takes more time.

Quant and Ecosia are already building their own (European) index in a joint venture. Mozilla Search is totally uninteresting (to me).
Nitpick: "Qwant"
> Thunderbird for iOS - why is this not a thing yet?

There's no release yet, but it's being worked on. https://github.com/thunderbird/thunderbird-ios

Re-launch FirefoxOS -- not for smartphones, but as a privacy-focused ChromeOS competitor. Give students Mozilla/Firefox brand awareness while prying them out of Google's clutches.
Nobody wants this.

People want firefox.

That's like saying, "Nobody wants Adwords; people want Chrome." True but besides the point. Salaries have to be paid somehow.

Some options I can think of for paying salaries:

- Go the Wikipedia route, stay entirely free, and beg for donations on a regular basis

- Start charging for Firefox; or for Firefox Premium

- Use Firefox as a loss-leader to build a brand, and use that brand to sell other products (which is essentially what GP is suggesting).

How would you pay for developers' salaries while satisfying "people [who] want firefox"?

> That's like saying, "Nobody wants Adwords; people want Chrome."

Bad comparison, but I understand your point.

> Salaries have to be paid somehow.

I would be interested in knowing how much of what Mozilla does brings money. Isn't it almost exclusively the Google contract with Firefox?

As a non-profit, Mozilla does not seem to be succeeding with Firefox. Mozilla does a lot of other things (I think?) but I can't name one off the top of my head. Is Google paying for all of that, or are the non-Firefox projects succeeding? Like would they survive if Firefox was branched off of Mozilla?

And then would enough people ever contribute to Firefox if it stopped getting life support from Google? Not clear either.

It's a difficult situation: I use Firefox but I regularly have to visit a website on Chrom(ium) because it only works there. It doesn't sound right that Google owns the web and Firefox runs behind, but if Chrome was split from Google, would it be profitable?

> Bad comparison, but I understand your point.

I'm not sure why you think so; it seems pretty close to me. Chrome and Firefox are exact competitors; both require a large amount of development investment. Neither one are being charged for, which means their development needs to be supported some other way.

The people using Chrome don't want Adwords, but it's Adwords that is paying for Chrome's development. People using Firefox don't want email or Mozilla certificates or what-not, but something needs to fund Firefox's development.

> ...if Chrome was split from Google, would it be profitable?

They'd have to figure out a different business model, wouldn't they?

> They'd have to figure out a different business model, wouldn't they?

Doesn't mean that there exists a business model that would be profitable, does it?

> Mozilla Mail - a reliable Exchange/Google Mail alternative (desperately needed imo)

I think the privacy industry is oversaturated we already have: ProtonMail, Tuta and Mailbox Mail

I'm thinking more at an SMB level, not necessarily for secure mail, PGP and the like.

IMAP + CalDev + CardDev sat on-top of cPanel is getting a bit long in the tooth for companies that want exchange-like mail solutions outside of the big two. Unfortunately MS and Google run the "spam" filters as well, so you really need an established company that they can't afford to irritate to enter the space - see Mozilla - to reliably force acceptance of enterprise mail outside the Duopoly they have.

Zoho is trying their best also in this space - not sure how successful they have been on the trusted email provider and integration front.

> IMAP + CalDev + CardDev sat on-top of cPanel is getting a bit long in the tooth

Why so?

- Very irritating to setup on mobile clients (iOS profiles are not a good solution)

- Usually hosted on shared VPSs where IP reputation is decimated (wonder how this will be affected by pure IPv6 hosts)

- Patching is often manual and forgotten about (n = 1)

- Backups are often an afterthought

Agreed, this is why I think they should buy.
Agree with a lot of this except Mozilla Search. Search is already or very soon going to be an entirely LLM driven space.
Precisely why we need a reliably working search engine without llm, ai and other nonsense
I predict the next gen search engines will be a return to form of the early web-directory style of known good pages and having to be vetted to appear in results
I'm still sad they shelved Mozilla Persona due to low adoption. There is a hole in the market around privacy and identity, and Mozilla would be a natural choice to fill it, but it's going to be an uphill battle to get major sites and end users on board. Not a job to be envious about indeed.
And just to add, I kind of mourn FirefoxOS. We couldn't have guessed it at the time, but as of 2025, Google is pushing developer verification and stepping closer and closer to ecosystem lockdown. It would have been a great time for an alternative mobile OS 10+ years in the making, to welcome all the energy that has gone into beautiful projects like F-Droid.

If I could time travel into the past, in addition to preventing all the bad things (e.g. Young Sheldon), I might have told Yahoo they should flex some financial muscle while they still had relevance and worked to mobilize (no pun intended) developer time, energy, etc and perhaps even provide a baseline ecosystem of stock apps to support FirefoxOS.

> We couldn't have guessed it at the time, but as of 2025, Google is pushing developer verification and stepping closer and closer to ecosystem lockdown.

We did guess it. Google were already past their “don’t be evil” days in 2013. They were possibly better than other companies of similar scale, but the decline was already clearly beginning. People had long warned that Google could not be trusted to keep Android open in the long term, that eventually their benevolence would fade. A good chunk of the enthusiasm around Firefox OS was in breaking the duopoly and the idea of a platform that would be much harder to lock down.

Fair point, I think I have to concede that you're right that it was perhaps perceivable at that time. In my defense, I will say that we are seeing some pretty concrete actions out in the wild in 2025 that we were only speculating on in 2013 heightening the urgency of the issue.
I installed FirefoxOS on a phone years ago, it wasn't even bad really.
The main problem with Firefox OS was that it was really slow. At the same time it was targeting budget phones.

But on the other hand progress was quite good. Back in the days I was maintaining unofficial images for Alcatel Fire. Each version was a little bit faster, but you really can't do much when the whole OS is a browser running on a device with with 256MB of RAM and a single core CPU.

Wasn't webOS effectively an OS built on web standards and effectively just a browser engine?

The Pre had 256MB and something like a 600mHZ processor. While it was no speed demon, I was always impressed with the animations and multitasking they pulled off with it.

I use it as my primary phone for 2 years, first with the Flame, then with a Z3C. For me Firefox OS was the finale move of Mozilla, either it successes and Mozilla becomes a major actor again or it fails and they slowly die. And thebmy decided to kill it right when it was becoming stable enough.
It's another damned if you do, damned if you don't. FirefoxOS is regularly listed by commenters as an example of a wasteful side bet, whereas my feeling is more along the lines of yours, that it was striding greatly, as the saying goes, and attempting to be a major actor.

A big part of the market share loss was due to monopoly and distribution lockdown of a controlled platform tightly tied to hardware, so I can certainly see the strategic wisdom of the attempt. I suspect they didn't have the resources to press forward, they had a lot less money then than they do now. Which makes it all the more maddening that Yahoo's role as a partner was so muted; it could have made the difference for both of them.

As with most new operating systems, its biggest problem was lack of apps. Mozilla seemed to abandon Firefox OS right as Progressive Web Apps were starting to take off, which would have done a lot to fix that problem.
> And just to add, I kind of mourn FirefoxOS.

Today, we have Mobian, postmarketOS, PureOS and many more GNU/Linux OSes for smartphones.

It's too late.

If I want to interact with modern society, I have to use banking apps, the NHS app, WhatsApp, numerous IoT apps... The list is endless. Many of these will refuse to run on rooted phones.

Google and Apple won. We can learn from this and hope the next big thing to come along has some competition from the truly open source side of computing.

They didn't 'win' - use a laptop. Phones are decent for certain things but no, you don't need to use WhatsApp, IoT apps -- most have bluetooth, and you don't have to 'interact with modern society'

Interact with good circles of people and stuff. I mean, it's cool that my pixel is some mini high powered TPU computer that can run apps, F-Droid etc, but I only really care about the 5g data link within it.

If any app refuses to run due to rooted phone -> open a browser go to the web version.

I know that you know these things and I'm not trying to make any point other than: no, you don't have to use those things. but if you want to, you can.

the next big thing to come is already here, Linux with its infinite mix of desktop environments, user environments, distros with pre-set up things. You can have a device use your SIM/e-SIMS.

Google and Apple's push notification system being locked for what they deem allowed and control the push tokens, browsers have push notifications too.

All I'm saying is: Google and Apple didn't win anything and there's great things like GrapheneOS, plus Google's TPU chips are awesome.

But, they most certainly didn't 'Win' and 'modern society' is crazy.

Well that's a fantastic point, and interesting in this context because the whole gambit of FirefoxOS was to use progressive web apps. The browser rather than the Linux ecosystem becomes the trusted execution environment and PWAs actually ask less of your bank or (insert security agency) than even Android or iOS development.
> It's too late.

Too late for what? Librem 5 is my daily driver. Would you also say that in the 90s Windows "won" and "it was too late"? Please stop with the security/privacy nihilism, https://www.hackerneue.com/item?id=27897975

Back then Firefox was a brand with decent recognition.
Isn't Debian today also such a brand? Mobian is just Debian with minimal changes to run on mobile.
1000%

The two places it's mind boggling that Mozilla doesn't have a product are (1) identity (especially as a provider to 3rd parties) and (2) instant messaging (especially on mobile).

They were important 10 years ago, they're more important today, and the existing providers all have huge privacy concerns.

What would be Mozilla's revenue model for instant messaging?
Ads?

Nothing says you have to track users, if you're not looking to optimize ad monetization per user.

And I daresay there are a fair number of companies who would love to get even blind exposure to Mozilla's userbase.

Why would people use Mozilla's app and not WhatsApp, iMessage, Signal, or others?
They could start acting like the nonprofit they are supposedly are instead of LARPing as silicon valley tech bros.
> instant messaging

Doesn't Mozilla have their own Matrix server?

It does, but it's mostly for coordinating development rather than a consumer facing product. Personally I'm not convinced Mozilla IM would make sense though. It's a crowded msrket with lots of other options.
There are not many options for a secure, e2e messaging not relying on a single point of failure (including Signal), with a good UX and a possibility of video calls. I only know of Matrix. A AFAIK there are not so many trusted servers.
> What Mozilla is good at ...

Firefox - the one thing they do not want to work on is the only thing that makes them special.

They do work on it. A lot.

But the issue is browsers don't make money. You can't charge for it, you can't add ads to it, etc. You're competing with the biggest companies in the world (Google, Apple), all of whom are happy to subsidize a browser for other reasons.

> You can't charge for it

They could try. I just keep hearing people who would pay for no extra features as long as it paid for actual Firefox development and not the random unrelated Mozilla projects. I would pay a subscription. But they don't let me.

The problem I (and others that I see here) have is the lack of trust in mozilla's model, esp long term. Their economic reliance in google, their repeatedly stated goals of trying to engineer ad-delivery systems that "respect privacy", their very high CEO salaries, and their random ventures do not inspire much trust, confidence and alignment in their goals. And also the unclear relationships with their for and non-profit parts.

If they can convince me that some subscription for firefox will strictly go for firefox development, that firefox will not pivot to ads (privacy respecting or not), and all the other stuff they have, including executives' salaries and whatnot, are completely separated, I would be more than happy to subscribe.

They honestly should charge for it.
You can't effectively paywall it because not only is it open source, but there are many nearly equivalent competitors all of which are free. Any subscribers would essentially be donors.

There are people like yourself who would be happy to donate, but not nearly enough. Replacing MoCo's current revenue with donors would require donations at the level of Doctors without Borders, American Cancer Society, or the Make-a-Wish Foundation.

Turning into one of the largest charities in America overnight simply isn't realistic. A drastic downsizing to subsist on donor revenue also isn't wise when Mozilla already has to compete with a smaller team. And "Ladybird does it" isn't a real argument until and unless it graduates from cool project to usable and competitive browser.

Oh no, it would be a donation and it's not going to completely replace all the funding of the parent entity of the project mentioned, therefore it's not realistic or worth trying. Right... That's a lot of arguments unrelated to what I wrote.
> That's a lot of arguments unrelated to what I wrote.

What I understand they are saying is that donations wouldn't be nearly enough. Which is related to what you wrote, which is that you would gladly donate to Firefox (not Mozilla, but Firefox).

They compared it to the largest non-profits in America, presumably because if we look at the money spent by Mozilla every year, that's similar. Right now Google pays for Mozilla, and if you wanted to replace that with donations, it would have to become one of the biggest charities in America. Which does not sound plausible.

If I understood correctly, I'm not the OP :)

Thunderbird has succeeded at doing this and is in a somewhat similar spot (though huge asterisk there given the existence of Chrome)
> You can't effectively paywall it because not only is it open source, but there are many nearly equivalent competitors all of which are free.

You're forgetting that people will buy a product on brand identity alone. If the Firefox brand is solid enough, those forks won't matter.

I think the point is that if it was open source but free, it would require donations. And given the money that Mozilla spends every year, it would mean that the amount of donations they would need to receive would make them one of the biggest charities in America. Which sounds implausible.

I think the argument makes sense, to be honest.

Doesn't Firefox make them the lion's share of their profits just from the Google payments?

If they let Firefox atrophy to the point it will have no market share, let's see how that works out for them

> But the issue is browsers don't make money.

What?! Browsers might as well be money printers! Have you heard how much money Google pays Apple to be the default search engine in Safari?

The higher Firefox’s user numbers, the more money Mozilla can make from search engine deals. Conversely, if Mozilla keeps trying to push a bunch of other initiatives while Firefox languishes and bleeds users, Mozilla will make less money.

If you don’t like this form of revenue… well, I don’t know what to tell you, because this is how web browsers make money. And trying other stuff doesn’t seem to be working.

On the other hand, we typically find it unfair that Google can buy their search supremacy by being the default search engine.

We can't complain about Mozilla taking the money from Google and at the same time complain because they take the money from Google :-).

You can and you should. There are people that are happy to pay for email, for search, for videos, for news, for music. I don't see why there wouldn't be people happy to pay for a browser.

The idea that software is free is completely wrong and should be something that an organization like Mozilla should combat. If software is free, there can be no privacy, it's as simple as that.

> The idea that software is free is completely wrong

> If software is free, there can be no privacy, it's as simple as that.

Strongly agreed. Free software, either $0 or through stronger licenses like the GPL, have their economics completely shifted as an unintended side effect. Those new economics tend to favor clandestine funding sources (eg ads or malicious supply chain code).

But sustainable funding honestly isn't Mozilla's strong suite (or tech's in general, for that matter).

> I don't see why there wouldn't be people happy to pay for a browser.

I admittedly didn't check the numbers, but a comment in a sibling thread says that if Mozilla was to replace their revenue with donations, they would have to become one of the biggest charities in America.

Is that even realistic? Like would they make that kind of money just from donations?

They could make it so we could subsidize development like with Thunderbird.
That should not be a problem for a nonprofit which the Mozilla foundation supposedly is.
Non-profit doesn't mean non-revenue. They don't have to pay their investors, but they certainly need to pay their developers.
Most nonprofits don't generate "revenue" from their "product". They provide a valuable service and get paid by people who agree with the mission.
Based on comments in here and people willing to pay I wonder why they haven't got the Wikipedia route of getting donations, would that piss off a lot of users? I do think most people would understand a non-profit needs donations.
I might be in the minority here, but I actually like Thunderbird.
I've daily driven Thunderbird for over a decade. You have very few options for having a single program manage multiple email accounts outside of Outlook and Thunderbird anymore. Maybe Apple Mail on Mac (and whatever Microsoft is preloading on Windows these days), but that's it.
I assume they work on Firefox 10x more than anything else. Is there data?
>Firefox - the one thing they do not want to work on

I'm sorry but this is complete nonsense. Just this year they pushed 12 major releases, with thousands of patches, including WebGPU efficiency improvements, updated PDF engine, numerous security fixes, amounting to millions of lines of new code. They maintain a codebase that rivals that of Chrome and of the Linux Kernel and push the equivalent of Rust's entire codebase on a monthly basis.

> They maintain a codebase that rivals that of Chrome and of the Linux Kernel and push the equivalent of Rust's entire codebase on a monthly basis.

Is that comparison supposed to make their management of the code base seem better or worse? Chrome, Linux and Rust are arguably colossi in their niches (Rust having the weakest claim). Firefox's niche is Chrome's and it doesn't do that well. It used to be that at least Firefox had it's own little area with more interesting extensions but obviously that was too hard for them to handle - yes I'm still grumpy about ChatZilla.

You might be interested to know that there are still some legacy extensions that work on today's Firefox. Specifically, when Firefox breaks VimFX, I'm done with it. But while it works, I'm sticking with Firefox. It's like having the power of Qutebrowser but with the extensions and performance of Firefox.
Well I replied to a comment suggesting they weren't working on Firefox, by noting how much work is being done on Firefox. But you seem like you want to change the subject to a different one, which is the extent to which you can gauge "success" relative to competitors, or infer management efficiency, which is fine but orthogonal to my point.
The job was always very easy, fire all of the pure managers and sock the google money into an endowment before it runs out. Then focus on privacy as you mentioned.

They’ve taken in several billion dollars by now. Let that sink in. They're supposedly a non-profit, so this plan is the well-trodden playbook.

But of course no Manager instance could imagine such a thing. Cue Upton Sinclair quote.

Indeed - Google successfully undermined Mozilla here. It was a huge mistake to get addicted to the Google money; now it is too late to change it.
Technically the foundation could still change the direction. But they won't because leadership is essentially shared between the corp and foundation.
>sock the google money into an endowment before it runs out.

They did that! Why are people proposing that like it's a new idea?

If they were on a sustainable trajectory they wouldn't be selling their soul for advertising money and other ill-advised revenue projects that contradict their stated mission.
Okay, but now you're changing the subject. The claim was that they don't have an endowment or that they're not investing it. But they are.

The truth is the vast majority of organizations with an endowment are not able to rely on it in perpetuity, I think there's a small subset of organizations that basically amounts to a bunch of elite universities. So it's not the intended or functional or actual purpose of any endowment to be permanent firewall against any conceivable financial hazard for all eternity. Having at one point worked for a non-profit myself that had an endowment, generally, what you do is you calculate how long an organization's operations could be funded by that endowment, and is one of a portfolio of metrics for gauging the financial health of a non-profit. It's more properly understood as a firewall to create some breathing space in the face of financial uncertainty. Again, reaching back to my limited stint at a non-profit, they withdrew a little bit from their endowment during the 2008-2009 financial crisis, as well as during covid. It's rarely the case that an endowment can fund an organization in perpetuity.

And maybe I'm crazy but if someone falsely accuses Mozilla of not maintaining an endowment, it seems relevant to point out that they do actually have one.

No—they did not cut costs enough to build a sufficient endowment. Again, income of several billion dollars.

That is plenty for an endowment to build a browser+ in perpetuity... like an order of magnitude in excess. Ladybird/servo are successfully building on perhaps 1% of that?

I'm sure they have some money in the bank and it gets interest, but obviously not enough or handled well enough to avoid the temptation to start an advertising project due to their unsustainable spending rate.

You keep trying to make it sound like they "did everything they could." No, they did not by a long shot.

They could be on a sustainable trajectory and still sell their soul purely out of greed. I'm not suggesting that Mozilla is actually doing that, I just wanted to point out the possibility.
Yep. Mozilla is effectively just a tax dodge for Google anymore.

Heck, this AI first announcement was probably strongly influenced behind the scenes by Google to create an appearance of competition similar to Microsoft's and Apple's relationship in the 1990s.

Also, ironically, I just switched full time to Brave only yesterday.

Care to explain how would they get the money in the process you described? Selling privacy to Google or someone is the only money maker they have.

There is no reason to believe manager pay is even 10% of the total expense.

Google (currently) pays Mozilla $400-500 million a year to be the default search engine in firefox.

edit: in 2023 they took in $653M in total, $555M of which was from Google. They spent $260M on software development, and $236M on other things.

The "other things" is what most people seem to have problem with.

Mozilla burns a batshit amount of money on feel good fancies.

If it were focused on its core mission -- building great software in key areas -- it would see it can't afford this, because that's the same money that if saved would make them financially independent of Google.

> Mozilla burns a batshit amount of money on feel good fancies.

How much?

Mozilla took in the money from the distant past all the way into the present. They have leaned into privacy the whole time, while not being perfect.

At some point they ease off the google money or it goes away itself. And they move forward on privacy.

Google was less demanding in the past as well; they continue to give Apple billions each year.

There are a number of privacy-oriented business models, as listed here: https://aol.codeberg.page/eci/status.html - while not as lucrative as some, combined with an endowment its a good living that many companies would envy.

What's the quote?
"It is difficult to get a man to understand something when his salary depends upon his not understanding it."

I agree with the person you're responding to. Decades of funding and they have zero savings to show for it.

Though it's questionable as to how much big players like Google would have continued to fund Mozilla if they had seen Mozilla making the financial moves that would have made it an independent and self-sufficient entity.

> Though it's questionable as to how much big players like Google would have continued to fund Mozilla if they had seen Mozilla making the financial moves that would have made it an independent and self-sufficient entity.

Look at how much money Google gave to Apple (Safari) vs Mozilla (FireFox) per year.

The CEO has unarguable been doing a poor job. Losing market share has lost them more potential revenue than any of their pet projects raised.

Well, they have over a billion in the bank. Which is both a ton of money, but also goes away quickly when you're a large company paying lots of money to salaries.
So if you have a billion in the bank, you can collect 5% return and never touch the money. So you get $50m a year to pay enough engineers to make a browser.

That's plenty of money if they recognize they need a super lean company with 0 bloat and a few highly paid experts who focus on correctness and not bullshit features.

FWIW, I remember when Mozilla started experimenting with AI, and that was way ahead of the curve (around 2015, iirc?)

But yeah, I agree that buying a great email provider would be a very interesting step. And perhaps partnering with Matrix.

On the Matrix side we would love for Mozilla (or MZLA) to become a paid Matrix hosting provider. Element has ended up focusing on digitally-sovereign govtech (https://element.io/en/sectors) in order to prevail, and it's left a hole in the market.
> Element has ended up focusing on digitally-sovereign govtech (https://element.io/en/sectors) in order to prevail, and it's left a hole in the market.

And unless they have verifiable testimonials, I'd take their reach with a grain of salt. Anyone can plaster a bunch of public domain government and defense logos all over their website.

They need to give Thunderbird more resources first.
You're assuming Mozilla would be successful at a privacy play because they are a trusted organization. I can't stress this enough: they are not.
What is that based on?

You can trust your doctor much more about your knee and much less about their billing. Trust isn't binary and isn't per person/organization/object, but varies by person and (activity?).

And anything will be trusted more or less by different people. Is there evidence of who trusts Mozilla with what, and how much? The the fact that you don't trust them or that some on HN don't trust them isn't evidence.

Also, each of us is both commentator and agent. When we say 'I trust X' or 'I don't trust X', we both communicate our thoughts and change others' thoughts.

That's a great question, honestly, and I like your framing of trust.

I do not trust Mozilla to keep a product alive. I was frustrated by Firefox OS and more recently Pocket, but everything they've tried or acquired aside from the browser itself (and Thunderbird I guess?) has failed and been shut down. That has burned a lot of people along the way.

For this reason I can't see myself becoming a user of any future Mozilla projects.

That makes much more sense. I wonder what the non-HN public thinks - most of those products, like Firefox OS, were essentially unknown outside HN-like populations. Pocket was better known.

But yes, that is part of trust and I'd like to see them address it.

Firefox is still heavily used by Linux OSes as the default browser. But I think that's mostly momentum at this point. If more people knew about Mozilla's organizational challenges, then I think Firefox would get ditched.
That's a fair question. It's of course my opinion, not hard fact, but here goes:

- They have for years been trying to add stuff to Firefox that nobody wants, and were privacy violations. The "marketing studies" come to mind.

- They have for decades been wasting their time and money on everything BUT Firefox, and failing at literally all of it. You can't help but notice the stellar incompetence of Mozilla leadership.

- They have for a long time been raking in hundreds of millions of dollars a year from Google, pissing it away on useless stuff, but mostly on enriching the management layer. How can somebody like Mitchell Baker be making millions of dollars a year while simultaneously seeing Firefox market share drop to damn near zero? This is a thoroughly corrupt organization.

> They have for decades been wasting their time and money on everything BUT Firefox

They invest the vast majority of their resources in Firefox. And they have had some incredible successes: Rust, Let's Encrypt ...

> How can somebody like Mitchell Baker be making millions of dollars a year while simultaneously seeing Firefox market share drop to damn near zero?

Maybe there was no realistic way to do better. Maybe thanks to Baker, Mozilla still exists.

With Firefox market share plummeting, and little prospect for competing with Google on a free commodity product, Mozilla needed and needs to find other products and not just watch the ship go down.

What's your solution? Do you really think they could make Firefox so good that the non-technical public would go through the effort of dropping Chrome, despite Google's enormous marketing advantage?

> They invest the vast majority of their resources in Firefox.

Says who? I have never seen figures that show this. It also doesn't excuse the gigantic amounts of money wasted on irrelevant things, or executive salaries.

> And they have had some incredible successes: Rust, Let's Encrypt ...

That's pretty charitable. LE was a wider industry initiative, and while Rust was incubated in Mozilla AFAIK, they also let it slip through their fingers.

> Maybe there was no realistic way to do better. Maybe thanks to Baker, Mozilla still exists.

How on earth are you defending her behavior? It was utterly shameless and indefensible. Do you work for Mozilla?

> Mozilla needed and needs to find other products

No, it doesn't. It needs to bank its giant wad of cash and learn to live off the interest plus whatever it can get in donations. Mozilla does not need to be a for-profit company, it needs to be a non-profit making a browser. That was always supposed to be the mission, from day one.

> Do you really think they could make Firefox so good that the non-technical public would go through the effort of dropping Chrome

They did when IE was shoved down people's throats, and Firefox was the better browser. They did when Chrome came around and started taking over. Most people even now get pushed to Edge or Safari, yet still end up using Chrome. People switching browsers is a thing.

Any other belief or possibility is "utterly shameless and indefensible", and therefore of suspect motivation. Doubt is difficult, but certainty is ridiculous (said someone).
A privacy play would be more successful from Mozilla if I were paying them for it. The incentives would be aligned. I cannot pay google for privacy, because they are incentivized against that.
Paying a company for something doesn't mean that the company isn't going to also sell every scrap of your data they can get their hands on. If the company is unethical you are always going to be the product. Mozilla is either going to be an ethical company or it isn't and how much money you give them won't make any difference. Mozilla has not always been an ethical company, but I don't think it's too late for them to turn that around, even if it will take time for trust to be rebuilt. I still want them to be the hero we need them to be.
Trust is relative and it is subjective meaning that I trust Mozilla more than I trust google but I also trust them in general, enough at least that they support most of my internet browsing. Unless you mean something else ?
The best that Mozilla can do for AI is to make Firefox more headless and scriptable.
What would you like to see from Firefox to make it more headless and scriptable? Are there specific usecases you're interested in supporting?
I'd love to be able to modify JS at runtime on random websites. Too often there's a bug, or a "feature" that prevents me from using a service, that I could fix by removing an event or something in the JS code.
That's what development tools are for. Or Greasemonkey/Violentmonkey.
As far as I know neither Firefox nor Chrome allow you to modify the JS prior to execution without a plugin. You can run random JS, sure, but you can’t monkeypatch.
Firemail should be the name of a free and privacy oriented email client wholly owned by Mozilla with a web and mobile app. I would sign up instantly and gradually migrate from gmail, while being assured for its sustainability.
Maybe not exactly what you’re looking for but Thunderbird is working on a paid email service: https://www.tb.pro/en-US/
They were also supposedly working on mobile apps. I'd pay some solid money for Thunderbird mobile if it was a good product.
“Free”. Therein lies the Mozilla problem. Everyone wants everything free.

It’s real hard to compete with Google who happily gives out free email and browser because they can monetize attention.

A free and privacy-oriented hosted service that people have to pay to maintain? That is a confusing concept. How would the incentives be aligned?
> I'd focus on privacy.

I would love that. that said, right now firefox unstoppably and constantly phones home

Does this not work anymore? https://support.mozilla.org/en-US/kb/how-stop-firefox-making...

I've been perfectly willing to spend an hour making countless changes using about:config to beat Firefox (or its forks) into submission on every install, but that only works while they continue to give us the ability.

Adding my 2 cents worth to this: why is there not a Mozilla family internet suite of privacy browser, VPN, relay, tracker blocker, etc for one price? I already pay for family plans for other services, so this is a no brainer if it exists.

Right now, all of Mozilla's products are not even available in a standardised form in key countries. For example, I pay for Mozilla relay and VPN, and these are not available in the same countries!

Mind you, I'm lucky to have actual access to several countries, and so I can work around this. But really, why can't this team just put everything in one place for me?

Besides relay and Mozilla VPN, I am also paying for Bit warden password manager.

I'm also willing to pay for a privacy-first email(though I haven't done so yet), and please have a family plan that bundles all of this together!

If Norton can have an Internet Suite, why can't Mozilla?

> it's a non-profit (well, a for-profit owned by a non-profit) that needs to make a big profit in a short amount of time.

Can you please elaborate on this need to make a big profit? Where does the need come from?

This. I want a password/passkey/auth and bookmark manager that work across platforms and devices.
Don't you have this already? Chrome and Firefox both have these. Devices have solid password manager integration, I use mine across 3 OSes and who knows how many devices.
No passkeys, no authenticators.
Bitwarden is spoken highly of!
I second Bitwarden. It works well, and it even has a business model.
I think password manager integration is pretty janky but that’s not something Mozilla can solve in general.
Well, then I’ve gotta bust your balls here and tell you to step away from the Win98 machine, because that’s been around for some time.

Even secure, privacy-respecting versions!

It's weird when someone's wish list is something you've been doing for years for free.
I would love if there was some magic way I could share my passwords between my desktop and phone Firefox installs without a damn login or account, because I don't want a damn account.

Maybe like a couple large QR codes or something.

But golly that's a niche request.

You’re looking for text files and self management over Wireguard.
Super well stated and interesting point regarding (general) privacy.

I miss the days where Mozilla (Firefox) was known to be the "fastest browser." It worked and such an easy transition for users (including myself) who were tired of the bloated browser experience.

> And anything done to make that profit will annoy the community.

I don't keep close track of this, but as far as I remember they haven't tried donations that go only to Firefox/Thunderbird/etc of the person's choice, instead of Mozilla as a whole. That's what people always claim they want in these threads. I doubt donations would be enough, but I think doing it like that would at least be a step in a direction people like instead of are annoyed by, as long as they don't go nagging like Wikipedia.

Thunderbird is entirely funded by donations for some years now and is more than enough. In 2024, Thunderbird received $10.3M (19% increase over the previous year) in donations which was used to employ 43 people.

https://blog.thunderbird.net/2025/10/state-of-the-bird-2024-...

They do that for Thunderbird now.
> that needs to make a big profit in a short amount of time

Why? might be I'm just missing something, but I don't understand why this needs to be a goal of theirs?

Why cant Mozilla go the same route with Firefox as Thunderbird where its community supported, I wonder?
Web standards move very quickly, the only other two parties that keep up today are Google with Blink and Apple with WebKit.
Merge Mozilla (including Firefox Relay, Mozilla VPN, etc ) with FastMail or Proton, price it reasonably and I’d be on board. If it worked well I’d recommend it to anyone I could.

I understand email isn’t easy but it difficult to imagine why Mozilla didn’t seize the opportunity.

> Instead, if I were CEO, I'd go the opposite way: I'd focus on privacy.

Where it comes to AI in that regard, I would also focus on direct human connection. Where AI encapsulates people in bubbles of tech isolation and social indirection.

I wouldn’t mind privacy-focused AI tools, either (as long as they don’t cram it in our faces). On its AI search assist, DDG has a button to open up a private session with GPT, which I use on occasion.
Why is so much profit needed?
Depends on how you look at it. They made $653 million in 2023, most coming from their biggest competitor, Google.

They don't need this much money, but it means more layoffs and cutting scope drastically. It's expensive to run a modern browser.

Do you mean they need income, or do you actually mean profit?

In a nonprofit, you don’t need layoffs unless you’re losing money (negative profit), normally.

Yeah you're right, I said profit in the original post because it was a nice polyptoton, but I did indeed mean revenue. That's on me!
I would pay 20 euros per month forever if I could just have firefox, as a product, without all the tracking and tracing and dark patterns.

Let me be the customer.

Just ask for money. 10 USD a year in the app store. I’d pay it.
Privacy, identity, and more importantly, anonymity are one of those things I keep thinking about. A few months back I had this idea of comparing the need to that of credit reporting agencies. You have the big 3 - Equifax, Experian, TransUnion. They provide credit information to companies that want it. You request the info, they provide it. There's a fee for retrieving it. I think our personal identities should be treated similarly. We sign up for various online services and provide some PII, but not much. Why should the website be able to store that information? Maybe they shouldn't be able to. Instead, lets permit these identity brokers to control our private information. Name, address, email, etc. Then whenever a companies needs that info, for whatever reason, they query the identity broker, get select info they need and be done. Token based access could permit the site to certain data, for certain periods of time. You can review the tokens at a later date and make sure only the ones you care about get the info. Large companies that already participate in this space (Google, Microsoft, etc.) can separate out this business function and have it be isolated from their core products. I was thinking it'd require an act of congress to get implemented, and that may be possible. But instead of having that as a hard requirement, maybe just a branding/badge/logo on services. Say your product respects your privacy and uses data brokers for your privacy.

Going a step further, how do we encourage use? Aside from personal privacy, what if social media sites allowed us to use our identities to validate comments or attachments? Similar to the idea of a token, we upload a photo of our cat. We permit FB access to that cat pic, generate the token, say it's good until we revoke it. We revoke it, and now that picture will fail to load. We can also restrict access to our cat picture. By requesting access to the cat pic, another user provides their identity as well. If their identity is allowed to view it, then it can render. Similar to comments. It's just a string, but we can invalidate a token and make access to it no longer possible.

What about digital hoarding? Can't we screenshot everything or scrape the website and store it for later? Yes. But that's no longer a trusted source. Everything can be faked, especially as AI tools advance. Instead, by using the identity broker, you can verify if a statement was actually said. This will be a mindshift. Similar to how wikipedia isn't a credible source in a term paper, a screenshot is not proof of anything.

Identity brokers can also facilitate anonymous streams. Similar to a crypto wallet, separate personas can be generated by an identity. An anonymous comment can be produced and associated with that randomized persona. The identity broker can store the private key for the persona, possibly encrypted by the identity in some manner, or it can be stored elsewhere, free for the identity to resume using should they want to.

It's an interesting problem to think about.

Every time Mozilla CEO changes HN gets a set of "its so difficult" propaganda

Those CEOs get 6M per year and cannot figure out to focus on core product: Mozilla, keep a war chest, dont spend on politics.

Also cut all bullshit projects that are made for self promotion and dont help Mozilla as a browser.

When will real extensions return? Never?

Now they want to kill adblocks too

i work for a for-profit owned by a non-profit. This is a weird take. You can shape a product, sure you need to bring in a profit, but there are options of working with your owner (the non-profit) that you just don't have in a publicly traded company.

I am sure people would queue up for the job, fully aware of what it entails.

I’m sorry but Mozilla is out of their league now.

Firefox is all they have. They know the web, but that’s where it ends. They haven’t been relevant outside of web standards for more than a decade.

Anil Dash wrote something relevant recently: https://www.anildash.com/2025/11/14/wanting-not-to-want-ai/

His point (which I agree with - softly) is that Mozilla could approach this from a more nuanced perspective that others cannot, like not anti-AI but anti "Big AI". Facilitate what people are already doing (and outside of the HN bubble everyone is using AI all the time, even if it's just what we think is "dumb" stuff) throught the FF lens. Like a local LLM that runs entirely in an extension or similar. THere's no shortage of hard, valuable things that big tech won't do because of $$$.

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