With Pocket, Mozilla forced it on everyone, then two years later they bought the service, then many years later they eventually killed it for everyone. They didn't even try the approach of making it an opt-in extension that users could install if they desired. The unoffensive strategy was obvious all along, and they just didn't choose that route. The concerns of Mozilla partnering with and promoting a proprietary service were easily anticipated, and the solution (buying Pocket) was clearly an option since they did that step eventually.
Yes, Mozilla may be in a hard place trying to diversify and find success with their other ventures. But they're clearly making plenty of unforced errors along the way.
It was ridiculously easy to turn off. Making a fairly non-obtrusive service opt-out instead of opt-in is not forcing it on everyone.
I don't think there's anything radical about my stance that a new toolbar button showing up—with advertising calling attention to it—integrating a proprietary service into my open-source browser is inappropriate behavior on Mozilla's part.
You have any evidence for this - that is, that the same subsets of users are being hard on Mozilla and soft on Google? Because that's pretty easy to quantify if you have evidence, which I notice you haven't presented.
Right now all you have is a gut feeling disguised as an factual claim about reality - which is worse than worthless because it's biased by your feelings, as opposed to being a wild guess.
We even have commenters here saying Pocket lost Firefox some market share (without any evidence or argument in favor, so a gut feeling too), but nobody to say that maybe the feature was used by some? And maybe that was a pull for Firefox vs Chrome. (I'm not saying it was, I'm just saying we don't know)
The reality of the thing is that community-oriented projects have the problem that the groupie-layer of the community are a group that are so marginally attached to the organization that the death of the organization won't affect them but are sufficiently attached to the organization that they can affect the org.
A population like that will naturally tend towards extraction of all surplus from the organization - if the org dies as a result, it doesn't matter, but if they don't do this they're "leaving money on the table" so to speak. With the rise of social media, the groupie layer of people can be extraordinarily large since forums with centralized sign-on allow for a variety of subjects to be posted and consequently being in the fandom is cheap - you don't have to seek news, it'll be there for you to have an opinion on. Hacker News, Reddit, etc. lead to a grouping point for people to have opinions on things they care so little about they would never seek it without it being thrust upon them by The Feed.
So I agree with you. It's challenging. I don't think it's because the community is special, though. I think it's just the structure of communities today because of the dynamics of social media.
There is a market share costs that pocket had on Firefox. Lost developer time, money and community trust mean that product pushed Firefox just that bit further into marginalization. Basically every product Mozilla releases is the same story when they fail to make their core product better.
It is not damned if you do, damned if you don't. Google could abandon Chrome, gmail or any other product like that and they would still be Google (and be profitable). Mozilla would not exist without Firefox, and the trust the community has with Mozilla is directly tied with Firefox.
I don’t think you have any evidence of this.
Literally nobody skeptical of Mozilla is giving MS and Google the benefit of the doubt. Mozilla gets skepticism from people exactly because they don't want Mozilla to become like those companies.
Pocket in particular was a breech of trust. It brought ads and surveillance to firefox, when many users had turned to firefox in the first place to avoid those same things. Of course that was going to draw criticism.
Google and MS are never going to do anything other than sell out their users for profit. Firefox users are more fiercely critical of the introduction of anti-features and enshittification because they don't really have anywhere else to turn to. Every other browser is just openly collecting your personal data, pushing ads in your face and shoving AI down your throat. The best alternatives we have to Firefox as a browser that respects its users at all are forks of Firefox. If firefox fails because it becomes a chrome clone that's also bad for privacy people will stop using Firefox and if Firefox dies off there are real questions about how many of the forks will continue to be actively maintained.
The browser ecosystem needs an alternative to chrome. Users want a browser that doesn't push ads, collect data, and allows customization. People complain about Firefox because the stakes are high.
I wouldn't be surprised if 'lame' things like "videos look a lot more vivid in Chrome" (due to the years of lag getting HDR support in Mac/Windows) lost Firefox more users than they gained for maintaining support for MV3 uBO. I.e. fewer than 10% of FF installs have uBO installed, even after Chrome dropped it, but the volume of comments about MV3 would have led you to believe this is all browser makers need to consider to be successful.
I would argue mozilla doesnt have general audience like google chrome. They have OSS enthusiasts, privacy enthusiasts, power users kind of crowd. Buying a behavioural ads company which will do data surveillance or shoving ai is not what we want.
Not to mention, I and many stuck with Firefox despite being it being horrible until quantum release because Mozilla was aligned with community. But their tech is better now but they aren't aligned with community.
It was the community that made Firefox overtake IE. They seem to forget that.
Unless its gonna come pre-installed like chrome, they need community make the user base grow. They are absolutely dumb for going after a crowd who are happy with Chrome while shitting on the crowd which want to be with them.
Firefox definitely has a general audience much larger than any measure of power users. More than half of the users don't have a single extension installed, and that counts language pack extensions. Half have <= 4 cores, <= 16 GB of RAM, or a 1080p screen. The most common OS is Windows 11 at 44% - with Windows 10 at 34.5% and Windows 7 still above Linux. Over 1/3 of their ~200 million userbase is in the US, and even if every tech-literate power user or privacy fiend in the US used Firefox (they don't) it still wouldn't amount to that many people.
The average Firefox user is nothing like you or I, nor will they find their community in catering to privacy. The community over IE was that IE wa plain awful to use and Firefox just did everything better. It didn't matter if you cared about privacy, performance, standards, community, customizability, compatibility, or whatever - it just mopped the floor with the popular option. That's not going to be the situation with Chrom*, it's actually active and well funded, nor is focusing on a single minority which demands to exclude things other groups care about (even if you and I would prefer not to have them) going to bring them back to the forefront.
The folks Mozilla is trying to attract don't care for all of these. Their biggest selling point is privacy and being community friendly. If it's getting deteriorated, why should the general folks who don't know what Manifest V3 is install it?
Especially when tech enthusiasts are talking bad about it. What impression does it make to a non-tech guy who woke up one day drinking filter coffee and thought... Huh! From today onwards, I want privacy!!??
The 200 million normal users can also recommend trying to use Firefox all the time to their friends again, they just don't have a reason to do so because often, for their cares, Chrome and others are the ones with better target to them. Pre-installs is definitely a problem, as it always has been, but it never stopped Firefox before.
If the non-tech person wakes up one day and decides privacy is a key concern for the browser then they join the few that learn about each in this detail and pick from there and the niche has a new member. When things like 1,000,000,000 people wake up and decided mobile performance and battery life were important for years it resulted in Firefox having next to no presence on mobile more than any other reason.
Mozilla is treated like a PhD holder and nobel prize winner, and Google is treated as a stupid baby.
When the stupid baby shits his pants, nobody cares. In fact, they expect it. But when the PhD student gets a tiny piece of information wrong about the French revolution, they're crucified and called an idiot.
Mozilla makes mistakes, but the objective reality is that even if you add up alllll the mistakes, they're MILES ahead of Google when it comes to how they treat their users.
Google Chrome users get fucked up the ass and then beg for more. Firefox users get sent flowers and chocolate and then complain the chocolate has nuts.
Mozilla is also not making mistakes. They are changing direction.
They started this by taking privileges and power from community leaders around 2015/16? There was a huge exodus of community then if ypu remember. And one after the other it reached until they bought a behavioural ad company. Its directly in conflict of interest with the humans over profit BS they are whining in marketing.
They have been in bad faith for so long. I dont see mistakes, I see pivoting. So, they can't just piggy back good PR while talking giving power back to internet users BS. Come on dude, they can't have it both ways.
They are yet another bad faith company saying they are not evil. That is it. Bare minimum, they should at least stop virtue signalling.
Here is a hint: People who are OK with Google behavior don't use Firefox.
I've been thinking about this for a while, ever since The Framework DHH incident.
Basically, framework sent DHH a free laptop and funded his ruby conference and "arch distro." DHH meanwhile has some white supremacist musings on his blog. The Framework community flips out, talks about betrayal. There's people in the forums talking about how they were about to buy a fleet of machines but now will have to go back to Dell or whoever.
I was in the thread trying to understand - ok, we're doing ethical math here, right? We liked Framework because ostensibly buying from them reduced our e waste in the long run, and maybe is long run cheaper since we can do our own repairs on easily available parts. Meanwhile, Framework turns around and gives maybe 10k to someone who is prominently pulling a shitload of people into Linux world with Omarchy, who happens to have some disgusting opinions on his blog. I feel like switching to the main companies like Dell or HP or whoever, comes with way darker ethical implications. I mean one of these companies are the ones that provision the IDF, some of them have donated to Trump's ballroom wayyy more than the Ruby conf donation, they all have horrifying supply chains, and not to mention, don't come with any of the environmental benefits of a Framework machine.
So, why is Framework examined under a more critical lense?
My takeaway was twofold: first, people seem ok to dip their toes in activist progressivism to a degree, but are basically primed to throw their hands up and say, "I knew it, default capitalism really is insurmountable, oh well, back to the devil I know, no point in trying ANYTHING!" Second, people seem deeply focused on aesthetics rather than practical outcomes. Framework's far larger contributions to Linux space are instantly nullified by one relatively small donation to a guy who himself has massive contributions to FOSS but also a couple of really gross blog posts. It's not ok to cut away the gross bits: the entire thing is polluted.
I tried to point out the dangerous game being played since I can guarantee I can find a more ethically pure environmental anarchist than any supposed progressive on the forum - after all, the more environmental decision isn't to buy a Framework, it's to rescue a Thinkpad from a landfill, and by the way, anybody here still driving to work instead of taking the bus? And so on. People were, politely, shutting me down. "It's not the same, all framework has to do is apologize for the DHH thing and it'll all be ok." Sure, until it gets out that the CEO was at Trump's inauguration, or that the local Taiwanese office works with super shady parts suppliers, or... Seems to me the best thing to do is try to make a rough ethical calculation based on practicalities rather than purity testing, but nah.
So, if you're going to do something good in this society, you need to not just be much more ethical than the heteronormative capitalist participants, you need to be unimpeachable.
For them, it's a problem of (perceived) hypocrisy. You see, Dell never claimed to be good. Nor did HP. They're big corporations, they've got contracts with the military, IDF, what have you. Their appeal, as it were, is the product/service itself. Their only ideal is the Capital, and they never pretended otherwise.
In comes Framework; claiming to be sustainable, different from the others, caring about society/the world/etc., instead of just in it for the Capital, like all the others - regardless of whether they really claimed this or not, it is how they're perceived by these people - and then they go and "do something like that", so they go back to Dell/HP, because at least those didn't lie about who they were. This is exactly what happens with Mozilla vs Google/Microsoft.
This is very much a reflection of a fair few Leftist political spaces. Two people may agree on pretty much everything in how a society should be ran, but one of them believes that private property is inherently theft, and another one would like to maintain private property. That singular difference, one that could be set aside until all other goals are achieved - if ever - will cause endless debate, drama, and ultimately a schism which will leave both sides weaker.
I think maybe they truly, deep down, want to use dell - for their convenience, availability, sleekness, and mainstream appeal. But they can't just do that. They need to find the right place to jump from their moral high ground. So they basically search for any excuse at all to ditch.
I know people who were so upset, supposedly, with Mozilla that they switched to chrome. Fucking chrome, dude.
I don't care how much you think pocket is advertisement. Chrome is basically 3 ads in a trenchcoat. Can we please be for real?
See also how the left in American politics is known to eat its own. IMO, this led to the rise of MAGA and Trump.