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First time I saw a domain named `honda`. On further research [1], I see that many companies have Top Level Domains of their name. Why did IANA/ICANN allow TLDs of company's names?

[1]: https://data.iana.org/TLD/tlds-alpha-by-domain.txt


gertrunde
Money mostly.

$185,000 application fee to apply for a new gTLD, plus maybe some auctions for gTLDs that multiple entities wanted, resulted in just under $60 million for ICANN.[2]

Apparently Google and Amazon were the most prolific appliers, with 101 and 76 applications respectively.[3]

[1] https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concer...

[2] https://www.theregister.com/2015/04/17/icann_gltd_auction_mo...

[3] https://en.wikipedia.org/wiki/Generic_top-level_domain#Expan...

tonyhart7
60 mill is a chump change for multinational companies, but idk. people not used to type global.brand like honda did

it feels weird seeing no .com at the end of it

wodenokoto
I don't really think ownership of these top-level domains is about getting end-users to type .honda or .disney, it's more about ensuring end-users don't end up at porn.honda or naked.disney/characters
Gareth321
ICANN has protections in place to prevent malicious use of domains like that. They (should) prevent applications of that nature. The applicant must hold a trademark for the brand.
morkalork
I can tell you there are some registrars where they sell more .xxx and .sucks domains to SMBs, defensively, than to actual porn or troll sites. I guess just flat out buying a tld is a solution to the never ending extortion racket
fastball
Why not? It is useful for the company, ICANN gets a bunch of money, and it is not hurting anyone else (in fact it arguably benefits everyone else by causing big players to be more likely to stick things under their TLDs rather than monopolizing more .coms and other public TLDs).
thfuran
If the big players decide to move their stuff to their own tld, they'll probably keep their old domains to redirect them.
fastball
For sure, but (very) maybe they won't buy as many new ones, e.g. when they release new products.
mkw5053
Years ago, I worked for Neustar [1], and they were trying to sell .<brand> domains to everyone. Looks like they finally got at least one customer.

[1]: https://en.wikipedia.org/wiki/Neustar

busymom0
Before the video even launched (it took a few seconds to load while I stared at the address bar), that's exactly what I was wondering too.
MangoToupe
I don't know japanese or japanese culture, but it's possible this word extends beyond branding. cf https://venere.it/en/the-meaning-and-history-of-the-name-hon...

Notably:

> The name “Honda” has its roots in Japan, a country known for its rich traditions and cultural heritage. In Japanese, the name is written as 本田, which can be broken down into two characters: 本 (“hon”) meaning “origin” or “root” and 田 (“da” or “ta”) meaning “rice field” or “paddy field.” The combination of these characters conveys a sense of familial roots or origin tied to agricultural land, which was historically significant in Japan’s agrarian society.

> Traditionally, Japanese surnames like Honda were often linked to geographic locations or land ownership, reflecting the agricultural lifestyle of early Japan. Thus, the name Honda could have been used to denote a family that owned or worked on rice fields, marking them as stewards of the land.

sleepy_keita
No, it was just the name of the person who started the company. https://en.wikipedia.org/wiki/Soichiro_Honda Lots of Japanese companies are like this. See also Toyota.
> See also Toyota.

Toyota's founder is Kiichiro Toyoda (with a 'd'), and the company was originally named Toyoda, named after the founder. It was later changed to Toyota because it looked better in Katakana script (8 brush strokes, which is a lucky number), and it had a better meaning in Japanese. Apparently Toyoda is a farmer's name, and the company did not want to be associated with farming.

Similarly, Mazda comes from it's founder's name Matsuda, but was changed to Mazda when the first wheeled vehicles were produced (Mazda-Go). The official claim from Mazda is that it was named after Ahura Mazda, a God, but it is widely speculated that the name change was done to make it more appealing for international markets. I don't speak Japanese, but I have seen several videos on social media where the Japanese still pronounce Mazda as Matsuda.

numpad0
English and Japanese pronunciations never line up well which complicates communications, so people tweak spelling all the time. Toyota or Mazda or muRata is all about that. Matsuda was always matsuda in Japanese but spelling it as Mazda skips whole ordeal about matt-sudah or mar-TSOO-dah. Mazda is just short and close enough. Isuzu unfortunately has the yee-zoo-zoo problem, it's more like "iszh" but it won't roll on any tongue and there isn't much that they can do about it now.

"main farm", "rich farm", "pine farm", "bell tree", "sun field", "river cape", "fifty bells", it's all just surnames. Nothing particularly more awe inspiring than any regular surnames would be.

MangoToupe
That name didn't pop out of nowhere. It still has meaning beyond the brand. I'm wholly unconvinced that the only possible meaning is referring to that one company.
nottorp
I'll raise you Procter & Gamble.

Doesn't look like it has a deep meaning does it? I'm thinking that's how the Honda name looks to a Japanese.

The one major Japanese company whose name does have a deep meaning - that I know of - is Mazda, which is explicitly derived from Ahura Mazda.

MangoToupe
> Doesn't look like it has a deep meaning does it?

Like, to a non-english speaker? Because it looks loaded with meaning to me. Would you think that all instances of the word "morgan" refer to the bank "jp morgan"? Do you think that people who gamble are referring to the company you brought up? Why would you just give a top level domain name to a single company? No company is that interesting by itself. Hence, my question.

But maybe I'm just weird when it comes to language.

Anyway, I'll wait for a japanese person to fill me in ig—I can google where a name comes from, but this doesn't answer how it's actually perceived by someone who speaks the language.

glandium
Mazda also comes from the founder's name: https://en.wikipedia.org/wiki/Jujiro_Matsuda
throwaway2037
I love this (meaningless) phrase:

    > a country known for its rich traditions and cultural heritage
Are there any countries that do not have "rich traditions and cultural heritage"? (Let's ask ChatGPT to "delve" into that...)
echoangle
The US maybe? I wouldn’t say the US has rich traditions and cultural heritage, they are too young for that.
mensetmanusman
Actually, America is one of the oldest continuously operating stable political systems in the world. (UK is older)

For example, the US in its current form is older than China, which was taken over relatively recently by the CCP who are also actively destroying most vestiges of cultural heritage through forced migration and erasing of inconvenient history.

skylurk
Nevertheless, China has rich traditions and cultural heritage that go back millennia.

Perhaps even the only place that can top Japan in this regard.

throwaway2037

    > Perhaps even the only place that can top Japan in this regard.
But not India or Korea or "Levantine" (modern Israel, Palestine, Lebanon) or Egypt or Greece?
throwaway2037
Native Americans?
prmoustache
But their traditions and cultural heritage has been mostly erased and not followed by the the colons.
kjkjadksj
Native tribes are still very much as active as any other cultural group in the modern world. People still speak those languages and pass on the oral history.
voidUpdate
I mean, there are a lot of traditions in the US. Thanksgiving, 4th of july, groundhog day, all the random things little towns do.
prmoustache
I think it still pales compared to its neighbours like Mexico who have also been born through colonization.

But maybe that's because USA has a tendency to make everything a super commercial event which gives us that idea.

latexr
I agree that reads like a fluff meaningless sentence on the level of a high school student trying to reach the minimum word count, but to give it some benefit of the doubt, it does say “a country known for”, not “a country which has”. Most countries aren’t known for their traditions and cultural heritage. Ask a few random people to tell you about Japan VS, say, Estonia.
throwaway2037
Perfect reply. +9000. Most of the other replies are usual HN nonsense.

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