>Relatedly, Amazon has to be one of the most diverse corporations ever.

That is the exact problem Steve Yegge described [1]. Americans has a world view that equals to America. Amazon doesn't even compare with Samsung in vertical integration.

And in terms of diversity, it doesn't even need to be Korea Chaebol, dozens of other East Asia conglomerate are way more diverse than Amazon.

[1] https://steve-yegge.medium.com/hurricane-china-how-to-prepar...