Most definitely idiot wisdom. All the comments here lauding it, are pointing out first how they feel good about the text. That it resonates, that they like it. The importance of the content was that they felt good reading, not that they learned something.
What would be an example of "Wise wisdom"?
Idiot wisdom - is generic platitudes that sound nice, but aren’t actionable.
Wise wisdom- might not always sound nice, but is actionable.
My ego likes this article, if I believe that I pursue thick desires.
But some part of me thinks (and perhaps due to the written style ). That this is idiot wisdom.
Another commenter mentioned it ties to Tanha in Buddhism.
I don’t know. But- off to read some Shunryu Suzuki….