Only IT understand any of this SSL/TLS stuff and we screwed up the messaging. The message has always been somewhat muddled and that will never work efficiently.
I agree, making EV Certs visually more important makes sense to people who know what it means and what it doesn't. Too bad they never made it an optional setting.
[1] https://www.digicert.com/difference-between-dv-ov-and-ev-ssl...
Tying a phone number to a physical address and company is a lot more useful than just proof of control over a domain. Of course its not 100% fool proof and depends on the quality of the CA but still very useful.
It might be useful in some cases, but it is never any more secure than domain validation. Which is why browsers don't treat it in a special way anymore, but if you want you can still get EV certificates.
When I last reissued an EV SSL (recently), I had to create a CNAME record to prove domain ownership, as well as provide the financial institution's CEO's information which they matched up with Dun & Bradstreet and called to confirm. The entire process took about three days to complete.
So, a barrier to entry, but not much of one.
You may not know that Digicert is a quality CA who wasn't going to risk their position as a CA to sign an EV cert for a typo squatting phishing site pretending to be PayPal but there are those who do. The green UI in chrome & firefox made finding all of this information out incredibly simple and obvious.
If anything, it's a disadvantage. People are going to be less cautious about things like the website's domain name if they see a familiar-sounding company name in that green bar. "stripe-payment.com" instead of "stripe.com"? Well, the EV says "Stripe, Inc.", so surely you're on the right website and it is totally safe to enter your credentials...
In the US though, every state has it's own registry, and names overlap without the power of trademark protection applying to markets your company is not in.