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phantasmish parent
As someone who has Apple-everything (just about) and has since 2013 or so, every time I see a headline about Apple being in serious trouble over their “AI failure” I can’t even understand what they’re talking about. Nothing I’ve seen yet is compelling enough I need it in my OS. People can reach Chatgpt on the iPhones just fine. Who cares? Who are these people like “idk might switch to Windows because of Apple’s failed AI strategy” making this an actual problem? I’ve never even understood what their supposed strategy was trying to do (at which it evidently failed? How did it fail? I also don’t follow that.)
gldrk
>Who are these people like “idk might switch to Windows because of Apple’s failed AI strategy” making this an actual problem?

It’s not about users but about investors who rely on the greater fool theory. If Apple is not adopting the current thing, people won’t FOMO in, so it’s better to buy other stock.

Barrin92
>Nothing I’ve seen yet is compelling enough I need it in my OS

I'd put it more strongly, as someone who hasn't bought an Apple device in over a decade, I have contemplated buying one now because it seems to be the only way to escape the enslopification. Them being behind on this crap is an active selling point for me

doix
> Who are these people like “idk might switch to Windows because of Apple’s failed AI strategy” making this an actual problem?

If anything, I know people that are getting pissed off about all the AI stuff in windows and are considering switching.

Workaccount2
Literally every single person in my life is using AI on an almost daily basis. Not just like my co-workers, or some nerdy discord chat, like every single person I regularly interact with from my niece to my mother, my boss to my barista.

People complain about it, it's short falls and idiosyncrasies, but it's only been getting better, both the models and the integration.

There is no future now where LLMs aren't playing a big role. We'll have our CLI luddites who believe computing peaked in 1992 forever, but the rest of society is running full speed towards computers that they can talk to in natural language.

That's why Apple is uneasy. The god-tier technology usability company is on the verge of totally missing out on the greatest revolution in human-computer usability ever. My mother isn't going to want an Apple UI anymore when you just talk to the new computers.

raw_anon_1111
What are they doing with AI besides an improved search if they aren’t developers?
Workaccount2
According to OpenAI, ~4% of tokens generated are for software.[1]

LLMs are not a tech tool. SWE is practically a fringe use of LLMs.

See page 16: [1]https://www.nber.org/system/files/working_papers/w34255/w342...

dboreham
I've seen product manager type people use LLMs to auto-generate product requirements docs. I know people who use AI to separate instruments from music tracks in order to learn them.
raw_anon_1111
I guess I should have been more precise with the actual question - what do people do with AI that would cause Apple to be behind as long as they can access chat from their phone? Apple doesn’t need an “AI strategy” just to be able to run a third party chat interface.
dagmx
What device would she use though, and how are they doing AI more meaningfully than can be an app on the device?
rewgs
I'm with you. The fact that Apple isn't yet pushing AI in everything is a feature for me.

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