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What are they doing with AI besides an improved search if they aren’t developers?

According to OpenAI, ~4% of tokens generated are for software.[1]

LLMs are not a tech tool. SWE is practically a fringe use of LLMs.

See page 16: [1]https://www.nber.org/system/files/working_papers/w34255/w342...

I've seen product manager type people use LLMs to auto-generate product requirements docs. I know people who use AI to separate instruments from music tracks in order to learn them.
I guess I should have been more precise with the actual question - what do people do with AI that would cause Apple to be behind as long as they can access chat from their phone? Apple doesn’t need an “AI strategy” just to be able to run a third party chat interface.

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