wonderwonder parent
Its cravenly amoral until your children are hungry. The market doesn't care about your morals. You either have a product people are willing to pay money for or you don't. If you are financially independent to the point it doesn't matter to you then by all means, do what you want. The vast majority of people are not.
I assume they are weathering the storm if they are posting like this and not saying "we're leaving the business". A proper business has a war chest for this exact situation (though I'm unsure of how long this businesses has operated)