And there is absolutely nothing stopping any company inserting ads at any time just to meet some product manager’s Q3 revenue target at any given time.
Where is this revisionist history coming from? The introduction of ads to Google was not seen as "crazy", in fact it was basically seen as inevitable. And when Google did introduce ads, they were generally praised because ads were highlighted and clearly separated in a different color (yellow) at the top and right rail. Of course, that slowly eroded until ads were nearly indistinguishable from organic results and took up the entire first page, but when they launched I don't remember anyone being surprised that Google added ads.
This will become even more interesting once business start using the cheapest for each use-case... which often end up being some open and license free model. I imagine this could be a big part of "enterprise workflow automation". Thinking of many office jobs which don't require actual intelligence besides understanding language...
Which is why I have adblock now.
I just got my first advert in the chat, it launched a shopping research unrelated to what I was talking about.