The way I understood is, if you’re hyper-online and very consumerist, you’ll want to onto the train fast, and get off it fast so you would be deemed as a “trend maker” rather than “trend follower”. I’m not sure if I’m making sense, but it’s a bit more visible within Tokyo/Shanghai subcultures. It was less visible to me in Vancouver, where there’s a single main culture (everything outdoor and outdoor related) and not participating is also “not cool”.
Not sure how you could make sense when the topic it self is nonsensical?? Trying to rationalize internet fads just seems as futile as getting involved with the fad itself.
It's no worse than the peacock's tail.
I think this might also fall lower in hierarchy, just being seen as early for your friend circle.
I don't use TikTok or any of the hyperconsumerist social media platforms.
I've seen them around, but they're definitely not popular with anyone I know.
Everything's decentralized, but at the same time, I have my finger on the pulse.
Trust me, it’s over :)
There was, separately, a bubble in the stock of the manufacturer, but that won't necessarily be strongly linked to the trend.
On the other hand, they've only recently penetrated my greater social circle, so I'm not so certain as this author that the trend has ended.