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Springtime parent
The article's wording suggests this supports computational RAW which would be useful. That is, auto stacking multiple captures into a single RAW (a la Google Camera for Pixel phones), rather than the traditional single capture. Allowing for reduced noise and higher dynamic range.

It's interesting as when I last looked a couple years ago only Fujifilm had a mirrorless digital camera (with cropped sensor) that supported this on-device.

DidYaWipe
It's just "raw."
Springtime OP
Every instance I've seen it referred to has used the RAW capitalization, including Google's PR, as it's an image format.
meatmanek
.RAW is an image format, but it's rarely used. Raw photos are usually stored in a manufacturer-defined format like .NEF (Nikon) or .CR3 (Canon), or occasionally in .DNG files. Nevertheless, it's fairly common to see the word capitalized as RAW.
strogonoff
You are certainly free to write in any fashion you want, but any time you turn “raw” (as in raw photography, raw image data, raw image formats) into “RAW”, or Wasm into “WASM”, etc., you will[0] be knowingly wrong—like non-dyslexic people who choose to spell “u” instead of “you”, except unlike them you will not be saving keystrokes and you will be perceived as shouting, which I presume is almost never the intended vibe in the context.

Obviously, it’s not the end of the world. Employees of famous companies, occasionally even reputable and knowledgeable people are not immune to using wrong or mistaken spelling. This is explained by a simple fact that there are plenty of professionals who are dyslexic and/or careless about spelling, while still being experts in their subject areas. There is nothing wrong about that, but evidence of their misuse of written language is not grounds for an argument that the wrong spelling is correct. Researching what the word actually stands for takes less than a minute, and it should clear any doubt and avoid unnecessary arguments.

[0] Now that you know…

DidYaWipe
R, A, and W don't stand for anything. It's raw data off the sensor, not an acronym. Therefore not capitalized.

You can find millions of instances of any given literacy-impaired error. "Would of" and "your not going to find this" are wrong... but they're out there by the boatload. No need to propagate them further.

Springtime OP
My impression has been that the capitalization is to identify the word as an image format (a stand-in for whatever actual format is used), rather than being an initialism. Canon, Nikon and Sony among other hardware and software companies use it in this way.

ZIP similarly doesn't stand for anything but is styled as such. So I suppose the pushback is more against being used as a stand-in for generic raw image formats.

Edit: just noticed your comment was greyed but I didn't downvote it fwiw.

DidYaWipe
All good.

You can also find tons of instances of people referring to Apple's computers as MACs. And that one is even worse because MAC is an actual computer-hardware term.

So "RAW" may not be a well-known acronym, but it doesn't mean it will never be.

The Brits suffer from the opposite problem: making acronyms into regular proper names. It's endemic over there; their articles are replete with references to the nonexistent "Nasa," "Nato," and other entities. In at least one case in the last few years they did this to a piece of legislation where there was actually a British company with the name they were misusing.

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