crmi parent
Interesting article but fails to mention about Nike big pivot to DTC around covid times. So will likely be taking home a lot more than 9% (or _were_ up til last year)
what is DTC?
Direct To Consumer. Selling directly to their customers on Nike.com disintermediating Foot Locker or another distributor/retailer network.
probably direct to consumer, website sales and the like.
Yes, direct to consumer