https://en.wikipedia.org/wiki/Copyright_Duration_Directive
That itself was based on the 1886 Berne Convention. "The original goal of the Berne Convention was to protect works for two generations after the death of the author". 50 years, originally. But why? Apparently Victor Hugo (he of Les Miserables) is to blame. But why was he bothered?
Edit: it seems the extension beyond the death of the author was not what Hugo wanted. "any work of art has two authors: the people who confusingly feel something, a creator who translates these feelings, and the people again who consecrate his vision of that feeling. When one of the authors dies, the rights should totally be granted back to the other, the people." So I'm still trying to figure out who came up with it, and why.
I don't think it's like that. If we take music, for example, the existing word would be a note or a scale or a musical instrument or a style, but a melody would be an existing sentence. As for sampling, there is creative usage of samples, like Prodigy for example where it is difficult to even recognize the source.
Also today there is some leeway in copyright enforcement. For example, I often see non-commercial amateur covers of commercial songs and the videos don't get taken down.
Well, you asked why, anyway, and there's why: it's a natural thing to do.