Because renting a room in SF costs more than $700.
I understand asking $700 for this feels icky, but the only reason they can do it is because of the insane scarcity of housing in SF. If we want this to not be a competitive option, the way forward is just to build more housing - like these people are doing.
I only really see it justified for single young people, but even then $700 for this is insulting (even for a place like SF) unless I'm missing something. Why not just rent a communal house at that point?