> How do I copyright a name, title, slogan, or logo?
> Copyright does not protect names, titles, slogans, or short phrases. In some cases, these things may be protected as trademarks. Contact the U.S. Patent & Trademark Office, TrademarkAssistanceCenter@uspto.gov or see Circular 33, for further information. However, copyright protection may be available for logo artwork that contains sufficient authorship. In some circumstances, an artistic logo may also be protected as a trademark.
see also https://www.quisenberrylaw.com/ip-discovery-blog/who-owns-th...
it seems clear that the paraguayan mickey company is the legitimate owner of the paraguayan trademark
The business in question literally has a mouse, named Mickey, that looks a lot like the trademark of Disney, on their packaging, their buildings, and their advertisements. They are literally using Disney's trademark.
The article is about trademark, not copyright.
(as your linked article from duke.edu explicitly explains)