There is a ton of ink on the topic, but the core problem is that executives get fired for failures more frequently than they get expanded upside for hits.
“Executives get fired” makes it sound like being fired is a natural consequence of a box office failure. Who is firing the executives in such a way that they incentivize mediocre performance? Maybe they should quit doing that?
There is a ton of ink on the topic, but the core problem is that executives get fired for failures more frequently than they get expanded upside for hits.