culopatin parent
So as long as things happen in the background and we continue to be numb to the destruction is all good? I think that says more about you(as in us, the viewer, not you HN user) than about Apple to be honest. And I’m not pro Apple here, could be anyone. Could be that Australian girl on Instagram that crushes things and dances to their shape.
I think the comparison is wrong here. For hollywood or film making, it is about the story telling. One has to create and destroy scene to produce story.
From what I had read from some of the upset people was that what’s wrong with the ad was in the realm of waste = bad. But I’m when I bring up the Hollywood example for waste, it goes out the window.
If this ad was part of a longer movie, would it be ok to crush them all?
If it was say a scene in a dictatorship story where people are not allowed to make new music or something, would someone talk about the waste of a perfectly good piano for the scene?
There's a step function difference between a large megacorp making their message about crushing artistic merit/individuality and selling their device as a replacement to all compared to hollywood using a couple cars as a stunt in the background. Apples to oranges.
If you can't see the difference here I think this says more about you being able to put together reasonable comparables for arguments then anything else.
For example using "Australian girl on Instagram that crushes things and dances to their shape" as a comparable is so completely different as to be irrelevant except that there is similarity in something being crushed. It's like comparing a military jet and a mosquito because they can both fly.
Why does saying “this IPad combines all these things” crush artistic merit or individuality? You can still go buy a piano and do whatever you want and be your own individual independently of Apple crushing ONE piano/trumpet/5 emoji balls.
Like I said - if you can't see why they dropped the ball on the advertisement then that falls on your own ability to interpret.
To your question - they literally used crush and destroy as their message.
Unforced error on Apples part plain and simple.