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HN Post about the spotted article(s) 2 weeks ago: https://www.hackerneue.com/item?id=38436516

And wow, the new interim CEO: """ Bhargava is the founder of the company behind the 5-Hour Energy Drink product. """

He's the majority shareholder of Arena Group, SI's parent company. Makes sense to have him as interim. Not sure why they left that out.
Crucial info, thank you.
Article was probably written by AI
> Bhargava is the founder of the company behind the 5-Hour Energy Drink product.

I'm not a fan of 5-hour energy but I heard Bhargava interviewed on a podcast and he seems like an interesting and unusual person. He spent 5-7 years in a Buddhist monastery I think? In any case, got a good impression of him.

I have heard that guy speak - he does seem to show some leadership quality and also business integrity to some extent. give him a chance :-)
I also have a positive impression of him, from past interviews. Seems relatively humble. I’ve never tried the product.
It’s honestly not bad for what it is - the aftertaste is a little chalky but they’re relatively small (about the size of a shot).

As for effects, it’s maybe “cleaner” than the jittery that comes with large amounts of caffeine, and certainly easier on the body than kratom if you’re not adjusted to it. For a gas station stimulant it’s pretty decent imo.

My dad started using it occasionally years ago when we drove on long car trips. He's never liked coffee, so I think something quick and easy to get a similar type of boost is probably a pretty reasonable offering for a lot of people.

(I also don't like coffee, but I also haven't driven since high school and like likely never will again. It does sometimes feel like a lot of "infrastructure" is set up for the majority of people who do like coffee, though; just the other day, I visited someone in a co-working space that had complementary drinks, but only coffee-related things like lattes and cappuccinos and such that I've never learned the difference between because I don't like any of them. I ended up buying a drink from a nearby vending machine instead)

At least 5-hours tenure or units of 5-hours? ;)
The article goes on to contradict itself, saying that Arena cites different reasons for the firing, and also that it denies the articles were "AI-generated" in the first place (the explanation they give is pseudonymous contractors). The headline would seem to be technically accurate but wildly misleading.
Not their fault! The reasons for the firing and the denial were AI-generated.
The number of execs that got canned suggests this was not about AI articles.
It does strike me as ironic that they fired him after a meeting about cutting costs and increasing operating efficiencies.

I would guess AI authors would do both. There has to be more to the story for sure.

Getting caught means it's not worth it for sure. I'm also a little skeptical that writer-pay is a big cost-center; actually hiring unknown writers (as opposed to pretending to) wouldn't cost that much.
Was it, rather, about AI Executives?

Cause I BELIEVE in the future.

–Common B. Citizen

I assume leadership at other publications will learn from this -- learn that you should take greater care not to get caught publishing AI articles.
Who ratted him out? Or could the readers tell?
They were using stylegan faces for the profiles. It's pretty obvious. (Had they not used those they probably would have gotten away with it though.)
We’d have gotten away with it if it weren’t for you meddling kids!
More than that, does it matter? What difference does it make, considering that most content created these days is mediocre opinion pieces.
TFA answers this in paragraphs 3-4.
Quoted:

> The release did not mention the AI scandal from November, which was spurred by an investigative report published by the science and technology news publication Futurism. Earlier this year, a round of layoffs hit the magazine shortly after the Arena Group’s CEO and chairman, Ross Levinsohn, announced the company’s incorporation of AI. Sports Illustrated accused of publishing articles written by AI Read more

> Among fake profiles uncovered by Futurism was that of purported author “Sora Tanaka” which claims she is a product reviewer. The page said: “Sora has always been a fitness guru, and loves to try different foods and drinks. Ms Tanaka is thrilled to bring her fitness and nutritional expertise to the Product Reviews Team, and promises to bring you nothing but the best of the best.”

> Tanaka is not a real person.

Amusingly, GamePRO did this way back when, but differently.

Essentially, the 'Reviewer' was a caricature for the genre (e.x. the fighting game Reviewer was 'slasher quan' or somesuch) however one could tell from the writing style it was not just one person doing the writing.

Otoh at least they tried to play it straight?

Tanaka is saving her money for finger reduction and ear balancing surgery.
imo, portraying advertisements as articles is worse than AI generated content
Levinsohn has a colourful history. Per Wikipedia:

> From 2001 to 2005, Levinsohn was senior vice president and general manager at Fox Sports Interactive Media, a division of News Corporation.[9] In late 2004, he was named president of Fox Interactive Media and oversaw a controversial, and arguably fraudulent, acquisition of MySpace for $580 million.[10] Levinsohn resigned from News Corp. in November 2006 and was replaced by his cousin.[11]

> Levinsohn led Yahoo for two months as interim CEO in 2012. After the board of directors passed him over for the permanent CEO position, hiring Google executive Marissa Mayer, Levinsohn left the company.[18]

> In 2014, Levinsohn became executive chairman of Scout Media, a sports digital media network.[20] The firm filed for Chapter 11 bankruptcy protection in 2016, seeking approval to sell what remained of the business at auction.[21][22] Levinsohn and Heckman were named as defendants in a shareholder lawsuit filed in 2017, in federal court.[23]

> On 21 August 2017, Levinsohn was named the publisher and CEO of the Los Angeles Times by tronc, replacing Davan Maharaj.[24] Levinsohn was placed on unpaid leave in January 2018, after reports of two sexual harassment lawsuits, 'frat house' behavior and questionable decisions on the job from interviews with 26 former colleagues and associates.[27][28] A law firm hired by Tronc to investigate the sexual harassment claims found no wrongdoing after a three-week investigation.[26][29]

The Guardian article is a bit handwavy about the AI connection but I don't think there's any evidence that this led to Levinsohn's undoing. Maven/Arena has been a... challenging company for some time.

Thanks for perspective, what do you make of the other noted departures?

""" Last week Arena terminated the employment of operations president and COO Andrew Kraft, media president Rob Barrett, and corporate counsel Julie Fenster. """

70 years ago there was a job for someone to stand in an elevator and press a button for the rider.

Today we have jobs for people to rearticulate box scores.

If a computer can do it adequately it should be done by a computer. I don't want to bring back the button pusher and I'm okay with ai authors. But they really shouldn't lie about it

> 70 years ago there was a job for someone to stand in an elevator and press a button for the rider. Today we have jobs for people to rearticulate box scores.

You might need such an assistant to summarize a Sports Illustrated issue; doesn't seem like you have any familiarity with it.

There are still elevators like that in the Fine Arts Building in Chicago. In addition to the elevators, it's a great place to be if you're a musician. There are studios, practice rooms, and musical instrument shops too.
> If a computer can do it adequately it should be done by a computer

Wasn't there recently some entirely AI "musician"? I'm guessing the person you're replying to doesn't see an ongoing need for musicians either.

The office building in Manhattan that I work at, the elevator is like that as well. I am fairly certain there are plenty of people on HN working in that same building who could corroborate this
> But they really shouldn’t lie about it

If you can’t tell then what’s the problem? If you can what’s the problem?

I have bigger problems with everyday lies that already happen that are treated as “normal”. For example, advertising a price cut as if there’s a discount by raising the everyday price and discounting to the previous everyday price, using celebrities/influencers to promote products, paying for product reviews in some way, etc etc.

And these lies are not something that AI can be trusted to reveal, but a journalist can.
Ummm… what? Can you point to one major publication that is trying to cover this? Media corporations can control the narrative by controlling who they hire. It’s more expensive but they’ve been doing it for a long time so there’s institutional knowledge. Also, these same companies make their money on advertising so explain to me why you’d trust them to go after their sole remaining revenue stream?
I can in fact point to the link at the top of this page as one example.

Journalist have regularly covered journalism scandals. Can you point to AI that is capable of the same?

Another example: https://www.forbes.com/sites/michaelnoer/2014/11/12/read-the...

https://www.thoughtco.com/the-top-journalism-scandals-207375...

The pub was failing and the CEO took an innovation risk that in its near outcome changes the economics of a dying business. He should be admired not fired.
>He should be admired not fired.

That depends entirely upon one's definition of "admirable". Personally, if the act requires one to be deceitful (eg, lying about the fact that your writers aren't writers), then that's not very admirable at all to me. If that's what you find admirable, well... alrighty then.

I'd agree IF he didn't pretend the AI written articles were actually written by humans with fabricated biographies.
If you think making a profit is the one and only thing that deserves admiration, sure. I'm certain you're smart enough to see the flaws in that viewpoint.
nobody wants "innovation risks" when it comes to truth and ethics in journalism.
He broke the trust of his readers and his board.

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