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In fact, I would reverse SaaS entirely: make it Service as a Software instead. That is to say, provide the service you want manually for the customer (as much as is possible, as it is not always possible), then build software to automate that process.

When DoorDash first started, they manually took orders and delivered them to people, over the phone. They'd get an order from their customer, then they'd order it from the restaurant, then drive over to pick up and deliver them. Then, they built the driver network software, mobile app, and all that.


Very insightful comment. Most customers just want the problem solving. If you can’t find anyone to discuss and possibly pay for it being solved in a clunky way then software isn’t suddenly going to change that.
This is very similar to how the EatThisMuch (? I'm not sure it was this app) app launched. I think I heard the founders talking to someone on a podcast. The three guys had one customer at the start and they started by talking to this woman, figuring out her eating goals, and then doing grocery shopping, and delivering the food for her. Then they added a second customer and started to scale.
Heh don't think that was us. We're mostly using ourselves as the target market for planning our own meals :P

I'm curious who it was though if you find the podcast again.

I'm pretty sure it was Tim Ferriss' podcast, but I'm having no luck finding the interview.
So should I become a consultant then to learn more about being on the service side of things?
No, just start a service business first. For example, I'm running Google ads for some local lawyers, I'm working on some software to automate that process.

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