I was suspicious that they are stupid enough to think that this cannibalizing Macbook sales is a valid reason to gimp it like they do the iPad.
However, this tech (AR/VR) is much much bigger than traditional computing and is going to replace the aforementioned and more.
So I sincerely hope that I can do development, pull up a terminal, an so on within the device. That's going to be extremely important I think to use this as a remote working machine (which was my hope for years).
Commercial consumer VR has been available for the better part of a decade now and this doesn't seem even close to happening.
Price is too high, features too few, distinct advantages under compelling, and ergonomics too nomic ... until they aren't.
In other words, its a big change of form and function, not to mention the physics tradeoffs of these products, so it makes sense that the right combo is taking a while to fall into place.
If Apple customers, who have the shiny shells to shell out, fall in love with their devices, that will mean a lot.
You just described the iPhone I.
Price was high, but low enough for what it did that Apple couldn’t make enough.
Low enough that a tiny computer/MP3 player company remade what a phone was and left huge phone manufacturers spinning.
Record sales growth, customer satisfaction & retention year after year after year.
They quickly vacuumed up the majority of profits and revenue for the entire industry long before they had significant marketshare.
That day is why Apple is flirting with $3T.
Samsung was the only competitor I can think of that was nimble enough not to get promptly hammered.
An iconic example of good fit.
over 20 million quest 2s have been sold (ignoring all the other headsets...)
but I'm sure I'll be downvoted into oblivion for daring question apple
FWIW, it appears that Apple themselves don't see it as that. They are focusing on consumption for the initial release, but there are clear plans to bring "full" macos apps to Vision Pro.
They haven't released everything, but what you need to know is in the category they're placing AVP: computer. They refer to it as a computer, repeatedly. Not a mobile device. And, all of their computers run Xcode. I would be very surprised if we don't hear more about that by next year.