purple_ferret parent
Seems like a huge miscalculation by management if their abandoning their expansion into logistics so quickly. Tobi should step down.
Quickly? They acquired 6 River Systems and announced the Shopify Fulfillment Network back in 2019. The were some pivots along the way (using 3rd party vs building out own warehouses) but it seems to me they've been at it for some time.
They're selling Deliverr after purchasing them in May 2022 (finalized in July 2022)
I'm aware - but that's hardly their first foray into the space is what I'm trying to say. I guess 'abandoning expansion' can be read multiple ways :)