Does this mean DDoSing a .hiv address will send a ton of cash to dothiv.org?
It's a pledge, so likely voluntary, not automatic.
>It's the first TLD ever bought by a non-profit initiative
Really? I can think of at least one other, .scot, and there are surely plenty more.
-It's the first TLD ever bought by a non-profit initiative: http://www.dothiv.org (based in Berlin, Germany)
-Their goal is to create the "red ribbon" of the digital age
-Revenues generated through the sale of these domains will be used to raise funds in support of projects that fight HIV
-Companies that buy .hiv addresses can pledge to donate a given amount of money to the initiative each time somebody visits their site, thus creating a clever system of micro-donations.
In my opinion this is an ingenious idea and one of the most creative uses of domain names I've seen so far.