I don't see how I could explicitly support "The H!" that way. How does Heise know that the customer wants to support "The H!" with that (and not, C't, iX or Heise Online)?
Even if they don't have the right people in their team to run a donation/whatever campaign, they shouldn't have trouble finding those directly among their readers.
Even if they don't have the right people in their team to run a donation/whatever campaign, they shouldn't have trouble finding those directly among their readers.