no bullshit or sensationalistic crap
Unfortunately, and probably, this is the reason they didn't monetise it enough :/
I just discovered it earlier this year, and I loved it as well! This makes me sad.. Although I'm glad HN is gathering up alternatives for OSS IT news
It is THE one serious IT news web site, no bullshit or sensationalistic crap; well written articles by competent people. I'm so sorry it did not work out for them, both for them and for myself.