mchaver parent
As a small software business, do you have other approaches to ads?
I spend a small amount on Adwords and that is pretty much it. I gave up on Bing PPC. Facebook Ads aren't suitable for my market. Linked Ads ar too expensive. I tried Reddit Ads, but that was a disaster. See also:
https://successfulsoftware.net/2025/12/22/is-the-golden-age-...
What about sites like bitsdujour? I get an email with deals from them every so often (that I subscribe to) and have spent money on licenses after finding software that I liked.
I did bitsdujour a number of times. Each time I got less sales than the previous time, until it wasn't worth bothering. I'm still doing:
https://www.artisanalsoftwarefestival.com/
(25% off now!)