This is the worst possible strategy. Innovate something of real value, sit on it for years and then blame everyone but yourself when competitors finally figure out how to exceed the performance of your now-outdated bullshit.

I remember when Apple finally cracked the idea that consumers would be willing to pay a premium for a more attractive computer. At the time, I thought they had a 2-5 year lead at best. Turns out they just kept making more and more high quality devices and not one organization has figured out how to compete with them, even now that they’re starting to lose sight of the values made them so great.