My point was that the "creating the personal brand" part - which can seem something intentional - is just a byproduct of posting, writing and contributing. And he contributes because he has knowledge, opinions and things to say.
It's like writing your own blog with good content and getting organic traffic from search engines vs writing SEO content to get traffic and get noted.
Maybe I initially expressed myself not the way I really wanted.
If he posted on the ML subreddit while I was still a mod there (left after the API kerfuffle) I would have messaged him and asked him politely to tone it down.
>Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity.
His submissions here are usually to his own work. Admittedly, that HN guideline is like an obscure 19th-century law which is still on the books that few know of and is never enforced. Even so, he's clearly well-regarded based on the amount of conversation his blog posts elicit.
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