We think that in commercial buying there will still be a place for “discovery”, where B2B visitors gain from being able to independently digest public facing materials themselves. And that this will mean the adoption of agentic browsing is slower than people think.

However, we did already start experimenting with the agentic browsers like Atlas and Strawberry — I built a PoC for the former. But this is still very much experimental!

Edit:

Just wanted to add that your question is a prescient one and it is something we get asked a lot by investors, VCs etc, but hardly ever by people who run businesses with websites, or the people who visit them / do commercial buying.