> Finneas (aka, Finneas O’Connell) has developed a new sonic logo for Apple TV, the streaming service previously known as Apple TV+.
I still find it perplexing that Apple TV[1] the service and Apple TV[2] the device -- technically now Apple TV 4K -- have the same name.
Even in Googling to link the right pages, I ran into issues finding the device. For a top-tier company with a $4+ trillion market cap, you'd think they'd find a better naming scheme.
Side-note: I have an Apple TV (the device), and I think it's great. I've used Fire Sticks, Rokus, built-in TV software, and more, and the Apple TV is the first device I've used that really feels good to use. I'm a fan.
> Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV
I still find it perplexing that Apple TV[1] the service and Apple TV[2] the device -- technically now Apple TV 4K -- have the same name.
Even in Googling to link the right pages, I ran into issues finding the device. For a top-tier company with a $4+ trillion market cap, you'd think they'd find a better naming scheme.
1: https://tv.apple.com/ 2: https://www.apple.com/apple-tv-4k/
Side-note: I have an Apple TV (the device), and I think it's great. I've used Fire Sticks, Rokus, built-in TV software, and more, and the Apple TV is the first device I've used that really feels good to use. I'm a fan.
Apple TV "Mnemonic" behind the scenes:
https://vimeo.com/1133324242/5bac5319d0
> Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV