Can you say more? I do think Google has effectively pushed embrace-extend-extinguish, changing the rules so that it's a game they can win. And I do think part of the point of web standards protocols is to limit complexity. So I agree the rules as they exist now favor Google. I think the "real" solution was for the standards bodies to stay in control but seems like that horse left the barn.
Well there's your problem! Google owns the server, the client, and the standards body, so ever-increasing complexity is inevitable if you play by their rules. Tens of thousands of lines of code could render the useful parts of the web.