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> we will continue to have non-experts who generate high engagement content running policy decisions more and more in the future.

I don't see why you'd assume that only non-experts will generate high engagement content.

I don't disagree but such a sweeping assumption surely needs some argumentation and elucidation. Understating the mechanics of this quite unnatural state of affairs is vastly more valuable that the mere observation of its existence.

All I've seen to date are appeals to human nature but that's a highly misleading line of reasoning that creates more confusion about both human nature and the forces driving content creation.


There are only 24h in a day and each one chooses how to invest that time.

Experts invest time in becoming experts in their field. Youtubers invest time in generating high engagement content and attracting more viewers. Can't have both.

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