You can avaoid this by no caching search pages and applying noindex via X-robots tag https://developers.google.com/search/docs/crawling-indexing/...
But yes just noindex search pages like they already said they did
They say the data before and after is not comparable anymore as they are not counting certain events below a threshold anymore. You might need to have your own analytics to understand your traffic from now own.
1) encourage SEO sites to proliferate and dominate search results, pushing useful content down on the page.
2) sell ad placement directly on the search results page, further pushing useful content down on the page
3) introduce AI summaries, making it unnecessary to even look for the useful content pushed down on the page.
Now, people only see the summaries and the paid-for ad placements. No need to ever leave the search page.
This been our experience with out content-driven marketing pages in 2025. SERP results constant, but clicks down 90%.
This not good for our marketing efforts, and terrible for ad-supported public websites, but I also don't understand how Google is not terribly impacted by the zero-click Internet. If content clicks are down 90%, aren't ad clicks down by a similar number?
I’m imagining something like “blog.example/?s=crypto” which only I should see, not Google.
Edit: Where they linking to your website from their own? (In that case the link with the bad search keywords can be crawled)
The solution is to tell the crawler that my search page shouldn't be indexed. This can be done with the robots meta tags.
Anyway, I'd really like to at least see google make the overview text itself clickable, and link to the source of the given sentence or paragraph. I think that a lot of people would instinctively click-through just to quickly spot check if it was made as easy as possible.
IIRC-
Used to take you to cited links, now launches a sidebar of supposed sources but which are un-numbered / disconnected from any specific claims from the bot.
example.com/search?q=text+scam.com+text
Also, the reason this appeared suddenly is because I added support for unicode in search. Before that, the page would fail if you added unicode. So the moment i fixed it, I allowed spammers to have their links displayed on my page.
[1] https://cyberinsider.com/threat-actors-inject-fake-support-n...
Since these are very low quality results surely one of Google's 10000 engineers can tweak this away.
That's trivially easy. Imagine a spammer creating some random page which links to your website with that made up query parameter. Once Google indexes their page and sees the link to your page, Google's search console complains to you as the victim that this page doesn't exist. You as in the victim have no insight into where Google even found that non-existent path.
> Since these are very low quality results surely one of Google's 10000 engineers can tweak this away.
You're assuming there's still people at Google who are tasked with improving actual search results and not just the AI overview at the top. I have my doubts Google still has such people.
Google got smart and found out such exploits, and penalized sites that do this.
1. Ai overview: my page impressions were high, my ranking was high, but click through took a dive. People read the generated text and move along without ever clicking.
2. You are now a spammer. Around August, traffic took a second plunge. In my logs, I noticed these weird queries in my search page. Basically people were searching for crypto and scammy websites on my blog. Odd, but not like they were finding anything. Turns out, their search query was displayed as an h1 on the page and crawled by google. I was basically displaying spam.
I don't have much control over ai overview because disabling it means I don't appear in search at all. But for the spam, I could do something. I added a robot noindex on the search page. A week later, both impressions and clicks recovered.
Edit: Adding write up I did a couple weeks ago https://idiallo.com/blog/how-i-became-a-spammer