I think "prompts" are a much richer kind of intellectual property than they are given credit for. Will put in here a pointer to the Odd Lots recent podcast with Noetica AI- a give to get M&A/complex debt/deal terms benchmarker. Noetica CEO said they now have over 1 billion "deal terms" in their database, which is only half a dozen years old. Growing constantly. Over 1 billion different legal points on which a complex financial contract might be structured. Even more than that, the representation of terms in contracts they see can change pretty dramatically quarter to quarter. The industry learns and changes.

The same thing is going to happen with all of the human language artifacts present in the agentic coding universe. Role definitions, skills, agentic loop prompts....the specific language, choice of words, sequence, etc really matters and will continue to evolve really rapidly, and there will be benchmarkers, I am sure of it, because quite a lot of orgs will consider their prompt artifacts to be IP.

I have personally found that a very high precision prompt will mean a smaller model on personal hardware will outperform a lazy prompt given to a foundation model. These word calculators are very very (very) sensitive. There will be gradations of quality among those who drive them best.

The best law firms are the best because they hire the best with (legal) language and are able to retain the reputation and pricing of the best. That is the moat. Same will be the case here.