I don't want one company that owns everything, I want several companies that are able to license whatever content they want. And ideally the customer can choose between a subscription that includes everything, and paying for content a la carte, or maybe subscriptions that focus on specific kinds of content (scifi/fantasy, stuff for kids, old movies, international, sports, etc.) regardless of what company made it.
Now these are all solved problems, so there is no benefit in trying to compete on making a better platform / service. The only thing left is competing on content.
> I want several companies that are able to license whatever content they want. And ideally the customer can choose between a subscription that includes everything, and paying for content a la carte, or maybe subscriptions that focus on specific kinds of content
This seems like splitting hairs, it's almost exactly what we do have. You can still buy and rent individual shows & movies from Apple and Amazon and other providers. Or you can subscribe to services. The only difference is there is no one big "subscription that includes everything", you need 10 different $15 subscriptions to get everything. Again, kind of splitting hairs though. The one big subscription would probably be the same price as everything combined anyway.
To say that "we have solved ranking" because Netflix decided to measure shallow metrics and addiction is... specious at best. Instead the tech industry (in all media domains, not just streaming video) replaced improving platforms and services in meaningful ways with surveillance and revenue extraction.
I suspect they just push what they want you to watch, like their own content. Seems that way to me at least, based on their quite shitty "recommendations"
Having worked close to the recsys folks at Netflix, I can tell you that this statement couldn't be further from the truth.
I'd guess they push you to their content for the same reason they make that content in the first place: they believe you'll like it and keep watching it.
Ad placement is one wrinkle that would incentivize promoting their own content, but I don't get the impression that's big enough to make the difference at the margins.
https://medium.com/@danial.a/how-netflix-used-data-to-create...
It's sports that really have driven me away. I like collegiate wrestling. This is by no means a mainstream sport. But to watch what I want, I need to subscribe to flowrestling, ESPN, B1G, and BTN. The last two are really mind blowing, because the big 10 seems to think I need two subscriptions to watch a single season for a niche sport.
It's just too much for me to bear -- not financially, but morally. I won't reward such behavior, so I just don't watch.
Then there are all the games that are on broadcast and could normally watch them for free, but unless you have an antenna, you need to subscribe to get your local channel.
Now these leagues need to contend with my family and all the others like it where the kids won't have the nostalgia for that game that was on every Sunday. We don't watch the games, so we don't go to the games, so they'll never grow into being fans themselves.
The NHL does seem to try putting their games in front of their fans as the lone exception.
A large profit margin is not something that a business is owed.
I don't know. Music streaming services do pretty much follow this separation of content and service. At least unless you really care about exactly which music you can access which I think most people don't.
(That's probably partly why music streaming services don't compete on content; most people don't care exactly which funky music they're listening to as long as it is funky, and had most of the popular stuff. But they definitely care if they want to watch Stranger Things and they can't watch Stranger Things but maybe you're interested in these other crap knock-offs?)
Anyway the point is music streaming services still find ways to compete. I guess they would prefer it if they could compete on content though.
Idk. I can imagine an alternate universe where Taylor Swift's new album was exclusive to Spotify. All the Swifties using Apple Music probably aren't interested in "Taylor Swift knockoffs".
It's not entirely obvious to me why this hasn't happened.
That said, my interpretation is that bands don’t really make a lot of money from streaming, it’s more of a promotional platform for them so it makes sense to just be everywhere to be seen. This is not true for tv/films.
Some recommendations and playlists I guess. Most of us (outside of Spotify) get them because of a bundle with other offerings from a vendor. Spotify definitely has a following but I don't really care much and have an Apple bundle anyway.
You're right, but the switching cost is super easy, and _most_ of the time, these networks aren't putting out new content that I care that much about, so I've found it easiest to just swap services, keeping one subscription active at a time, and then switching again when I've finished watching everything interesting on the next.
What we see now is that old system reforming around streaming.
Sad that we can't have nice things, but capitalism must be fed and I guess good, targeted recommendation algorithms are anti-capital.
Exactly the correct solution.
We did something similar with movie theaters and film studios for decades, up until a couple years ago. Same sort of problem, same solution should work.
One could go to the favorite department store and get movies from all studios right next to each other, sorted by genre or title or similar.
It's probably got something to do with copyright. Like the way it interacts with markets makes this sort of arrangement net-harmful pretty much any time you see it.
I would say it is monopoly.
If you are a luxury brand you may sell your pen in a brand store only and limit access and will have some business.
But other companies will produce comparable pens and then your only moat is the brand identity but in all objective criteria the other pens are equal.
With intellectual work you got the monopoly. If I want the Taylor Swift song I don't want Lady Gaga, even though both may be good. If I want a Batman movie, I don't want Iron Man. These products aren't comparable in the same way. And another vendor (studio) can't produce an equal product in the same way as with the pen example.
The thing to understand is that the benefits of competition isn't price. It's innovation. Sometimes that innovation is how to make a component cheaper but other times it's new components. The iPhone was not the cheapest phone when it was released.
In my city people literally put boxes of DVDs on the street and I can get several months of movies to watch by just taking a casual stroll in my neighborhood.
Exactly how do you pass a law in 2025 that no one is allowed to create their own content and publish it on the internet?
Vertical integration was the key problem back then. Major studios owned major cinema chains. They made it hard for independent cinemas to show the films people wanted, and they made it very hard for independent filmmakers to get their films shown anywhere. It was highly anti-competitive.
I wouldn't expect the U.S. government to step in this time around though. It's very clear that competition and benefiting consumers are no longer priorities.
[1]https://en.wikipedia.org/wiki/United_States_v._Paramount_Pic....
Streaming is infinitely better.
On-demand cable content existed and was significant at the tail end of the period when cable was still dominant, so it is probably lost of most people's baseline (at least, those that didn't either abandon it early or never had it at all) in comparing to cable.
Netflix also hides a ton of their content and aggressively pushes whatever is new because it makes it easier for them to get immediate metrics on how popular something is.
Right now, you're pretty much stuck watching whatever is being "streamed in that moment" as it is. For example, netflix added the austin powers movies in October, but by Dec 1 they were removed. You had a window of just 2 months to watch and if you missed them you're stuck waiting for them to "rerun" just like regular TV. I expect that trend to continue with shorter and shorter windows as Netflix pushes people to watch shows when they want you to watch them.
I expect that eventually we may even circle all the way back to time synchronized broadcasts, because it could be even more energy efficient to multicast than to unicast the bits.
We'll see.. right now, the tech for IP multicast doesn't work very well at internet scale, but if that changes...
Then again, to play my own devil's advocate, the surveillance capitalism aspect of building a profile of the users likes and dislikes and selling that data might be worth more than any savings on energy efficiency, so maybe streaming will remain flexible on the surface, to better continue to spy on users habits.
But there was a long period even after cable came in for more channels and potentially better reception when TV was largely on a set schedule.
Let's say I like Show A and Show B. Show A is available on Provider 1 and Provider 2, Show B is available at Provider 2 and Provider 3. Thanks to overlapping content, I can subscribe to Provider 2 and I can watch both of my favorite shows.
Cable in its heyday was expensive, even for a low tier package with CNN, TNT, MTV, Nickelodeon and other non-premium channels. Most people did not have premium channels like HBO, Showtime, Cinemax, Starz, etc. Even Disney was a paid add-on in the early 90s. Adding or removing those channels at the minimum meant calling customer service and in certain eras of cable technology could even mean waiting on a tech visit to provision physical descrambling equipment. And obviously TV was linear, not on-demand.
If you watch a series or movie here and there, and aren't a big TV viewer, the streaming era is much, much cheaper with greater choice. You can often even access what you want to watch through a free trial, a single-month subscription, or a free service like Tubi or Pluto. Movie rental options are much better, more convenient, and cheaper (often even before adjusting for inflation) than Blockbuster, and you have access to much better information before you pull the trigger on renting a movie you haven't heard of before.
Then they all copied Netflix, because the stockmarket was rewarding it, and had to start dealing with billing, customer retention, technology platforms, advertising platforms. And they all lost a ton of money a doing it.
This sounds fine in theory, but how would it work if the content were continuously changing? For example, the final straw that made my cut the cord of cable-tv was getting locked into a 3yr plan for cable TV only to get the Disney channel for the kids -- only to learn that Verizon/Disney had a fight and I lost the channel. https://deadline.com/2018/12/disney-warns-verizon-fios-custo...
Now, i'm still locked into the 3yr plan with Verizon but dont have the content I wanted. I know people complain about paying $10 or $15 for a streaming service, but imagine paying $100 for cable TV and being locked into a 3yr contract. I'd much, much rather have a la carte services I can pick and choose and cancel as desired.
However, if you're talking about the Amazon Prime TV model, then I'd totally agree with you. I think that is the ideal model -- Prime is a nominal cost (for now) and you can add/remove channels as you wish.
If I could pay for individual TV shows and actually own them I'd definitely prefer that over the disaster we have today. Buying a blue-ray and ripping it is not very practical and it's by design.
But watching specific stuff you want is hell. The cognitive load of searching a bunch of services, or finding a site that tells you where to watch, then it’s not in that same service in your country, you might have to pay extra, or sign up for another streaming service or… Holy cow, it’s a terrible experience.
I’m not saying I have a better idea, or that it couldn’t be worse. But it’s terrible.
Right now, you can pretty much rent any movie you want through Amazon Prime with not late fee or rewind penalty, but you have to pay a couple of (extra!) dollars to do it. This is, undebatably, a massive improvement over the way it used to be in every way, but it still bothers me even though I can't put my finger on exactly why.
Maybe not the broke 20 year old per another comment. (Who doesn't have a lot of money anyway.) But a lot of people are happy and able to pay for a subscription that doesn't involve screwing around with a lot of dodgy stuff.
> The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.
https://www.gamesradar.com/gabe-newell-piracy-issue-service-...
The things you want arn't going to happen under the current operating procedures of the United States of America.
I hope that's clear.
Whatever set of circumstances leads to that, it would be nice not to have that. Somehow it feels like a huge org owning both the content creation as well as distribution leads to that.
(Actually, I can afford it but I'm ... frugal.)
That could be a way to make videos available for free but inconvenient enough that people would pay for a more convenient way, just as they do with books.
I'm not particularly thrilled about this kind of consolidation, but given that Warner was going to be bought by somebody, Netflix may be one of the least worst outcomes.
Don't want this to happen to your content? Then don't release it to the public.
We need to bring back explicit copyright registration and renewals.
I would be curious how the financial wires got crossed.
I would have assumed residuals were proportional to views, and views valued proportionally as contributing to subscription demand. And it would be a rare viewer to watch one show like that, over & over. I.e. only upside. Something went sideways.
After Year 1, WGA/SAG residual formulas decrease: Year 2: ~80% of Year 1 Year 3: ~55% Year 4+: sometimes stabilize at a “floor” rate
So what did they do? They ran it for a few years, ran the numbers, realized that Westworld was no longer profitable on the platform. (Profitable would have to mean draws enough new subscribers to the platform). AND THEN - Warner Bros. Discovery made new deals with other platforms with ads. I think you can still find Westworld on Tubi and other ad-supported platforms that actually pay Warner licensing fees.
Today you can instantly distribute media to the entire planet at near zero expense. If you can't make money after a decade you have only yourself or your product to blame. Also, it's not as if once something goes into the public domain all income stops either. With even a small amount of effort creators can continue to successfully package and sell their stuff to the fans even when it's avilable for free. It's worked on me several times in fact.
Everyone likes a service when it’s subsidized by VC dollars. Until they inevitably start turning the screws.
Netflix went public in 2002. It was +8 years later that the streaming-only service was launched in 2010. The digital streaming wasn't "subsidized by VC".
Netflix had more content from everybody back then because the other studios licensed their content for cheap prices to Netflix. But those studios then realized that Netflix was growing rapidly on the backs of their content. Once those multi-year contracts expired, studios like Disney didn't renew with Netflix and instead, started their own platform (e.g. Disney+).
Their pricing, and their doubling down on account sharing policies over the last few years have shown that they are no longer in a growth phase.
I cancelled my Netflix account a few months ago because I had gotten the "You're not accessing this from your typical location" blocker. Even though I was trying to watch from my permanent residence and I was the account owner / payee.
The reason that happened was that my wife and I own two properties. We are happily married, not separated, but we just like our space... especially with two adult daughters who still live at home with one of their significant others also living in the house.
We are a single family "unit" but have two locations. Furthermore, my wife has sleeping issues and was using Netflix at night in order to fall asleep. To have to get me to check my email for an access code, was a total deal breaker since I would be fast asleep. So that cut her off from her typical usage of Netflix.
And the reason Netflix thought that I was accessing the service from a different location was that I hardly ever watched it. Every time I'd pull it up, I would spend more time scrolling for something to watch than actually watching anything.. and typically I'd just give up and go watch a 30m YouTube video instead.
So I was paying more, receiving less ... mostly had the account purely for my wife and daughters who watched it the most ... and then the final deal breaker was logistical barriers preventing me from being able to use what I'm paying for.
Fuck Netflix.
Slightly different reasons for enshitiffication - if Spotify lost half of their catalogue suddenly they might move in the same way I guess.
Consolidation reduces the number of streamers, but reduces the competition too. The number of great shows will go down faster than than the number of streamers too.
The endpoint would be one streamer, with maybe 0-1 great shows. The vast majority of content will be low risk and cheap to produce.
With one big streamer it will be easy to manage your subscription, but the price will still be at least as high as subscribing to half a dozen small streamers, and the shows will be worse.
(Hope you like repetitive, formulaic shows, which, at best, are a rehash last year’s mildly entertaining show. That’s what you can look forward to.)
This is an absolutely wild (and incorrect) thing to assume. The problem of content lock-in is anti-competitive and it would be better solved without mergers
That was also before they started aggressively pushing their own content. For a while, it looked like Netflix was going to be the place you go to stream any movie that ever existed (which was pretty much what they were with mail-in DVDs before the streaming service came along). Now it seems like they don't really want to be in that business either.
Make it like music streaming, where all services have the same catalog so you can choose on price, features, etc.
It also helped that the largest player in the music content library game (Sony) was not really as adept at software as Comcast, Disney, and NBCU were.
"why should I watch TV on the fiddly computer when I can just pop a disc in?" or "why should I turn on Netflix when there's clearly stuff on cable TV?" -- that was Netflix's competition in those days. Because there was competition, they had to lower prices and improve service to win consumers.
Now, that competition is being destroyed. Rest assured, Netflix will use this market power to extract more from the consumer.
I started using Netflix in 2001 as a DVD subscriber. It was wonderful for nearly 20 years. I ended up canceling before the service officially ended because it was clear that the writing was on the wall and the service was going downhill fast. You used to be able to get nearly any movie or TV series, domestic or foreign. It's a lot more work to find good stuff now, even with streaming in the mix.
I don't even know where I would get a good blu ray drive. The videophile subreddits keep suggesting very specific models with flashed firmware, which is not exactly accomodating to the public.
What happened to Netflix DVD by mail was that Redbox ate its lunch, which ultimately was also a failing business model.
Ultimately there was just so much content available with a click for people (who collectively are mostly not that fussy) for "free" (subscription) or at most by a payment from their TV rooms.
The *arrs (once configured) offer a better service in every single way that I've got multiple friends who have all cancelled their Netflix subs for a combination of piracy and physical media.
An increasing number of shows are never getting released on physical media to prevent this. The only thing streaming services are competing with in any meaningful way is piracy and I'm guessing piracy is going to get more and more popular the more greed/enshittification keeps making streaming platforms worse
Netflix was the early beneficiary of broad licensing because the draw bridges hadn't been pulled up yet.
The kind of consolidation on offer here just means having to pay for two streaming services at once. That is, at some point HBO Max will get rolled up into Netflix, and Netflix will increase their prices to make sure you don't save any money from it. Because let's be honest here: the only reason why the glory days of streaming were so glorious is that nobody knew what anything was worth and everything was being subsidized by the suckers still paying for cable.
The problem is once you run out of suckers, you have to start charging what the show actually costs to make (or license). Once you account for that plus margin you have a cable bill again[0]. Except since there's like five major services they can split the content and bill five ways. They have to charge about the same as the others to maintain this equilibrium, but with fewer services there's less alternatives and they can raise prices higher.
What people really want out of their streaming service is a free ride, no more and no less. Either that, or they're going back to physical media because one time payments are the only fair and consumer-friendly way of paying for creative works.
[0] Yes, I know most of that was actually sports. For everything else, there was a second layer of subsidy involved: ads. Most of the stuff that didn't charge carriage fees were getting shittons of ad revenue, and that subsidy has also largely vanished.
Lower prices is the last thing we'd expect from that deal.
Netflix was great when it was the only streaming service because all the legacy media companies licensed shows for cheap. They basically considered it bonus income like syndicated television.
Most of Netflix’s content at that time was very popular but was basically just reruns. The Office, etc. It was a time when you’d be hard pressed to find any movie resembling a blockbuster, just bargain DVD bin type of stuff.
If all the streaming services consolidate there will be less reason than ever to put effort into content. As long as most people stay subscribed the less they spend on content the better.
With an à la carte landscape that we have now, streaming services all have to fight it out in open competition to keep their service on your monthly bill.
It might be less convenient but it is better for content than having a market with just one, two, or three players.
It would be a very interesting concept if after 10/20 years, anyone could grab any copyrighted content and redistribute it as long as they paid the copyright owner a license fee determined by copyright law.
It would be a great compromise to our insane copyright periods that currently exist if you ask me.
The industry can keep it insanely long copyright lengths but maybe after 20 years the whole world should be free to distribute Seinfeld and Friends and just pay a standard royalty rate so that content rights holders don’t become consolidated empires that are too big to compete against realistically, becoming inevitable monopoly players.
With video, many platforms are also creators, which leads to exclusivity, and fragmentation.
Combining everything into a monopoly would also fix this problem, but would have downsides.
Netflix at least has technical chops. Other studios (looking at you, Paramount-) put out barely functional apps because they know consumers ultimately will pay for their content.
Basically every streaming app is minimally functional and obnoxious in their own ways. netflix isn't the worst of them, but it's no exception and getting worse all the time.
Depends what you wanted.
Both a deep back catalog of TV and film more generally were always pretty lacking on all-you-could-eat streaming services. Frankly, my biggest complaint with Netflix is that they basically drove local video rental out of business and then shut their own rental down.
Content producers must not be vertically integrated with content distributors.
This, it's been horrible ever since all of the content owners have pulled their content from netflix.
Consumers are going to pay for this consolidation through higher subscription prices because the cost always goes somewhere.
What you’re seeing now is the same consolidation and ad loading that drove the old piracy waves.
This IS bad for consumers - we are slowly inching towards the pre streaming world of only a handful of studios who run Hollywood, except now it’s pretentious tech companies
This is true consolidation and monopolization - regardless of the "narrative" in whichever news you happen to consume.
Eg movies need their iTunes moment.
premium subs are for people who BUY subs not for people who WANT subs.
Plus a cable TV subscription in many/most cases.
I will not lament the loss of visual mass media. I’ve already reduced my viewing to just Kanopy, but even they are reducing tickets.
Fortunately there are plenty of other fun and entertaining things to do than sit in front of a screen and drool at slop.
Unfortunately people will “suffer” with their first-world problems of not getting new Marvel movies every 8 months or Spider-Man reboots every 2 years, or having to pay $100+/month for drivel. Oh the humanity.
This is a very common narrative to this news. But coming into this news, I think the most common narrative against streaming was essentially "There is not enough consolidation." People were happy when Netflix was the streaming service, but then everyone pulled their content and have their own (Disney, Paramount, etc.)