Because companies can't be trusted to set up proper renewal procedures.
If a cert has to be renewed once every 3 years, plenty of companies will build an extremely complicated bureaucratic dance around the process.
In the past this has resulted in CAs saying "something went wrong, and we should revoke, but Bank X is in a Holiday Freeze and won't be able to rotate any time in the next two months, and they are Critical Infrastructure!". Similarly, companies have ended up trying to sue their CA to block an inconvenient revocation.
Most of those have luckily been due to small administrative errors, but it has painfully shown that the industry is institutionally incapable of setting up proper renewal processes.
The solution is automated renewal as you can't make that too complicated, and by shortening the cert validity they are trying to make manual renewal too painful to keep around. After all, you can't set up a two-months-long process if you need to renew every 30 days!
If a cert has to be renewed once every 3 years, plenty of companies will build an extremely complicated bureaucratic dance around the process.
In the past this has resulted in CAs saying "something went wrong, and we should revoke, but Bank X is in a Holiday Freeze and won't be able to rotate any time in the next two months, and they are Critical Infrastructure!". Similarly, companies have ended up trying to sue their CA to block an inconvenient revocation.
Most of those have luckily been due to small administrative errors, but it has painfully shown that the industry is institutionally incapable of setting up proper renewal processes.
The solution is automated renewal as you can't make that too complicated, and by shortening the cert validity they are trying to make manual renewal too painful to keep around. After all, you can't set up a two-months-long process if you need to renew every 30 days!