All the big tech companies are in the news every week. Everybody knows how bad they are. Their names are tarnished and yet everyone is still using their junk and they face zero repercussions when fucking up. I dont think things in the media would do any harm.
In the news, sure. But negatively? I consider myself included in 'everyone', and I am not using junk from all the big tech companies. More than once, I've successfully quit using certain ones, and Signal has become much more popular in my country ever since Trump II took office. Meta had to change the name of their company (Facebook) since it had such a bad name, and Zuck started a charm offensive.
The problem here however is that they get away with their sloppiness as long as the security researcher who found this is a whitehat, and the regular news won't pick it up. Once regular media pick this news up (and the local ones should), their name is tarnished and they may regret their sloppiness. Which is a good way to ensure they won't make the same mistake. After all, money talks.