zarzavat parent
It's just a brand. They can start it up again later if enterprise demand falls.
I hear the cries of a thousand people in marketing right now. Building a brand takes time. I could see this if they were thinking they needed to re-invent the brand and to help with that they were strategically taking a break but that seems like a stretch.
It's kind of the opposite. Crucial is a throwaway brand so that the premium brand (Micron) can sell cheaper shit without tarnishing their enterprise branding.
my expectation is that they would either sell crucial RAM at such a low volume and/or such a high price that it would do more damage to the brand than sunsetting it and returning to it when the slowdown occurs.