Focusing on privacy was obviously the right strategic move for Apple. People complain about Siri, but they still buy iPhones in huge volumes. And a huge part of that is the belief that it’s safe to use iPhones for private things.

In terms of actually building a profitable business, no one seems to know how to make that work with AI right now. Leaks suggest OpenAI may turn to ads to monetize ChatGPT… which will raise all sorts of data questions. Privacy concerns might yet be an issue with AI chatbots.