All the American cars (Ford, Chevrolet, GM...) are much cheaper in Europe than eg. German cars from their trifecta (and other Europe-made high end vehicles from eg Sweden, Italy or UK), and on par with mid-priced vehicles from the likes of Hyundai, Kia, Mazda...

Obviously, some US brands do not compete on price, but other than maybe Jeep and Tesla, those have a small market penetration.