Corporate garbagespeak, has no relation to reality whatsoever.
The reason isn't meant to be true/correct/verifiable. It's meant to be a positive sounding soundbite.
Statements like those are meant for you to just bounce off of them and fuck off. They don't care about the truth and they know you don't care enough to do anything about their lying. It's an entire business model.
It doesn't. They're just lying.
How can this improve the customer experience?