I have been running a one-man sideline Saas for 18 years. I have found that most customers have no concept of what the company looks like behind a Saas product.

The only time I had the, "What happens if you get knocked down by a bus?" comment, was for a big bespoke contract, which I got.

I have never aimed to hoodwink anyone. I have just been surprised to learn in the average person's mind Saas = company of many people. One client of 10 years was shocked when I told him by email that I was in my 50s and a company of one.