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> But Amazon will fight for its life to stop this

have you seen Amazon's "Rufus"? It's hilariously useless.


> have you seen Amazon's "Rufus"? It's hilariously useless.

I'd argue -- for now. Maybe it's an incentive/urgency thing. At the moment, Amazon isn't seeing ChatGPT do the buying of goods bypassing Amazon's own search. I expect Rufus to drastically improve especially given that Amazon has an AWS offering of LLM(s) [0].

[0]https://aws.amazon.com/ai/generative-ai/

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