It does delight me no end to see a whole thread on handbags on HN. I agree with one of the parent posters though, handbags are an unusual category with long-lived brand status (like cars and watches) and not really comparable to lububus.
According to a more fashion and design orientated friend of mine, you can buy knockoffs of Birkin or any other high-end bag. And, guess what? Some of those knockoffs and their manufacturers have developed a certain cachet, and actually sell for quite high prices. So of course, those have spawned knockoffs too.
It's like the bit in Pattern Recognition, isn't it?
There are whole subreddits devoted to this, the most well-known being repladies, which went private after it got too famous due to an NYT article. People will spend $1000 or more for a really good Birkin knockoff with high quality leather and hardware. The bags are almost all made in workshops in China. Getting one is apparently (I haven’t done it myself) an interesting exercise in trust and reputation: how do you know the seller isn’t going to send you a cheap knockoff from China rather than a “real” $1000 knockoff? In practice there is a whole world of trusted Chinese middlemen with reviews etc. who have a strong stake in keeping their reputation high in the “reps” community (but you’d better make sure the reviews are real…).
I'd bet you a coffee that there are knockoffs, or "reps" if you prefer, that are actually at least in some respects better quality than the original.
It's sad and petty I know, but if I were a billionaire edgelord like Elon Musk, rather than Twitter, I'd buy Hermes and sell their products in supermarkets. All the past limited editions too. Just to fuck with the kind of people who buy them.
Then again Hermes is worth 200 billion and upsetting an oligarch's sidechick might just get me killed so maybe not.
Wait hold on, what?
Like, I get that you were referring to the fact that they keep things scarce even for rich people, but you literally said “everyone”, so I just gotta check: Are you saying that everyday people would be willing and able to spend $15000 on a luxury handbag?
thats one option. But other companies sometimes choose to keep the scarcity and secrecy for years, even decades, and if they play their cards right it keeps working
Labubus fall is more about its makers decision to increase sales numbers instead of keeping them flat and generating more and more and more hype
Hermes can sell a $15,000 Birkin to everyone, im sure they can figure out the supply chain aspects if they really wanted to. and within a month everyone that wanted one would have one and sales would drop. Hermes will have a spike in sales, followed by a drop
Instead they force you to play years long games with their sales staff to get an opportunity to spend $15,000. And decades later people still opt in to spending thousands of dollars on plates and scarves hoping one day they will be offered one
This is just as true about a $40 Supreme, or Aime Leon Dore T-shirt, than it is for a $15,000 handbag. If you keep the scarcity going just right, it lasts much longer