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My experience is that consumer products, for example winter jackets, have gone down in quality and way, way up in price.

The designs themselves are often just bad. It is almost like consumers are punished for not spending enough with bad color options. (You can see this in running shoes as well)

Even if the right aesthetic and function is found, there's no real consideration of body type or shape, you get a few sizes to choose from.

I think big brands have consumers over a barrel today. When the design and materials assembly are solved, I think people will pay more to get the thing they want. And I think they're more likely to keep them longer as a result.


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