Yes indeed, and also the title promise - I looked forward to read how the personal blogs are back, only to discover the author didnt provide any evidence, but not even examples. Maybe they are indeed back, if we count Substack newsletter archive as a "personal blog".
Personal blogs are not "back". The article has zero evidence for this.
Ironically, Darren Rowse (the "problogger" person cited in the article) hasn't published a new blog post since 2024-07-24, more than a year ago.