>Anthropic feels like a one trick pony as most users dont need or want anthropic products.

I don't see what the basis for this is that wouldn't be equally true for OpenAI.

Anthropic's edge is that they very arguably have some of the best technology available right now, despite operating at a fraction of the scale of their direct competitors. They have to start building mind and marketshare if they're going to hold that position, though, which is the point of advertising.