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Apple TV is much better about this. I have never had it pop up or interrupt me. When it is idle it just goes to a pleasant screen saver and then powers off after a while. It doesn’t try and promote content or display ads for shows. Granted, that could change at any time, but right now I think it is better than all the alternatives.

It is better, but I hated how some time ago they started showing trailers at the start of a show, with no option to turn this off. It’s a small thing but it’s super annoying, if I want to check out what’s new I will do it myself, thank you very much.
Ads are coming to Apple Maps so it’s probably only a matter of time before the rest of the ecosystem is infected.

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