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There is only one way to beat the paradox of choice: fall in love.

Then, it won’t matter that there are richer, more attractive, more intelligent options out there: you love what you love and that’s what you should pursue, and when you get it, that’s when you will know peace. It will feel like you won at life.

If people cannot overcome the paradox, it is because love in this world has become short in supply.


But what if the paradox of choice is what’s draining the world of its available love?

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