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This is what copyright does though by design. Everyone leverages the monopoly granted by government to maximize profit because its way easier to force people to your service for maximum profit and compete (n offerings rather than everyone ha>ing the same offerings and competing on price and user experience. This is also causing the crazy market dislocation from hige show budgets because they are tryingto invest in their competitive edge when creativity doesnt work on big budgets at all. it needs a constraint to push on.
Plus exclusivity, probably. Music abides by the same copyright laws yet you don't need to subscribe to Spotify to listen to certain artists, or pay YT Music Premium for someone else. I'm not including podcasts here, since they are more of a "production" itself rather than just owning the rights.
The government came in and spanked the music industry back when it was radio primarily and that caused a licencing and payment regime to be codified that forced this as a matter of custom. The situation in video has always been exclusivity to channel partners and replayability didn't play a big role until the industry was pretty mature so no spanking from government has yet to materialize in the video market to fix this situation to the extent possible under the currenty broken copyright regime.